Research On Competitive Strategy Of Motor Business Of CRRC Zhuzhou Electric Co.,Ltd

In recent years,the global rail transit industry ushered in great changes,the situation at home and abroad has changed dramatically,and the competition at home and abroad has become increasingly fierce.With the deepening of international operation,the company will face complex and severe challenges such as brand,core technology,localized experience,policies and customer relations.At the same time,with the deepening of railway system reform,the main body of investment in the industry is increasingly diversified,and the possibility of other enterprises entering the complete machine field is increased.Although the overall situation of railway industry is good,there are still some problems such as insufficient effective demand,urgent breakthrough in key technologies,weak profitability and fierce market competition.To effectively deal with the competition threat brought by the complex and changeable market environment,CRRC Zhuzhou Electric Machinery Co.,Ltd has analyzed the advantages and disadvantages from the internal point of view,formulated the strategic implementation plan that m eets the current development and future needs,and is committed to realizing a world-class general mechanical and electrical group company with global competitiveness in the field of railway.By studying the existing resources,cultural concepts,environme nt,development opportunities and challenges of CRRC Zhuzhou Electric Machinery Co.,Ltd.,this paper applies PEST and other strategic analysis tools to make strategic planning and strategic choice from market service,supply chain,technology research and development,cost optimization,etc.Through the system analysis and research,the traction motor business of CRRC Zhuzhou Motor Co.,Ltd.has a higher space for improvement and development opportunities in the cost field.In the future,we will be committed to a series of measures,such as reducing the cost of high localization replacement,integration of design and process,centralized procurement and manufacturing process,and actively expand the cost leading edge.Through the macro situation analysis and practical considerations,this paper puts forward that the current strategy of CRRC Zhuzhou Motor Co.,Ltd.is cost leadership strategy.Based on the enterprise,the implementation of cost leadership strategy helps to stimulate the operation thinking of all staff,continuous improvement,reduce waste,and thus improve the quality of enterprise operation.Based on the industry,the cost leadership strategy can provide more management ideas and methods for the industry by implementing cost optimization bas ed on quality improvement and improving quality products and services for customers at a lower cost under the premise of ensuring quality.