Strategy Study On Development Of Crrc Zhuzhou Electric Co., LTD

Manufacturing continuous improvement with the market economy and the world economic integration and the rapid development of information technology,increasing the scope of competition,the degree is increasingly fierce.Motor manufacturing enterprises in China due to the change of external environment are facing huge challenges,embodied in innovative technology,system environment,resources conditions,scale strength,knowledge,information,etc.At present,some foreign motor manufacturers into the domestic market,also under the pressure,motor manufacturing enterprises in China should not only from their own development need also from the requirement of the external environment should be the cultivation of core competence as the key to develop and improve.Make the enterprise while make full use of their own advantages,seize the opportunity and development opportunities,overcome their own disadvantages to avoid risk,make the enterprise to develop towards higher goals better.Based on the theory of related strategy through quantitative and qualitative fusion propulsion,on the basis of the macroscopic environment and microcosmic environment were analyzed,and the company to conduct detailed comprehensive system of research,for car zhuzhou motor company to seek the most conducive to long-term development the best strategy.Of comprehensively analyzing the car zhuzhou motor co.,LTD.,the external macro environment and internal resources and ability as well as the development of industry and industrial development,system of comprehensive analysis of factors influencing the company’s long-term development.Analysis of the company of the strengths,weaknesses,opportunities and threats,by Michael porter five models,PEST,such as value chain analysis method to study.Based on the above,put forward the strategic choice of the company,with the development of the "domestic first-class,internationally renowned" as a strategic goal,combined with good enterprise internal and external advantage,to achieve the strategic goals of the enterprise,put forward what are the company’s development strategy,strategic implementation of the measures how to do it as a priority.Which measures mainly include in technology innovation by strengthening,adjust industrial structure,and USES the modern supply chain management system and at the same time strengthening the management of a variety of means,including: assets,risk,management,quality management measures,such as in talent introduction and training.So enterprises must improve the core competitiveness,this paper analyzes the disadvantages and advantages existing in enterprise development,challenges and opportunities,etc.,tightly grasp opportunities,eliminate the disadvantages and threats,to continuously improve enterprise core competitive market.Ensure that the enterprise can maximize economic benefits,get sustainable development in social benefits,in order to get advantage in the fierce market competition...