Constant Change Creates The Future:the Way Of Strategic Transformation Of Neusoft

It has been more than 60 years since "software" was first used as a special term.As a new industry,software industry has become one of the largest industries in the world.With the development of technology,software as a carrier of information technology,has penetrated into all aspects of social life.From politics,military affairs,economy and culture to every aspect of life,software is everywhere.The research and development of software in China can be traced back to the late 1950s.In this process,the government’s planning and guidance for the software industry is increasingly clear,and the policies and regulations supporting the development of software industry are also increasing.The software enterprises in our country are also growing from scratch,from less to more.In this context,Neusoft came into being.Founded in 1991.Neusoft is the first listed software company in China.From university research office to its own software park,from a start company with "three people,three computers,30000 yuan" to a large company with more than 16000 employees,with software technology as the core,Neusoft’s main business covers smart city,medical health,smart car interconnection,software products and services and other fields.It has established R&D,sales and service networks covering more than 60 cities in China,and has subsidiaries in the United States,Japan,Europe and other places.After nearly 30 years of development,Neusoft has become a "long-lived old man" in a software enterprise that has always been short-lived.The reason is that Neusoft has never been complacent.Every 3 to 5 years,Neusoft will implement self innovation,carry out strategic change,realize strategic transformation and continue new life.In this paper,six strategic transformation processes of Neusoft enterprises in recent years are taken as the research object,and the key events in the process of development are connected in series with the development main line.Literature research and in-depth interview are applied to carry out the topic research based on the strategic management theory and entrepreneurship theory.At the same time,PEST analysis method is used to analyze the policy,economy,society,technology and other factors faced in each strategic transformation process,using Michael Porter’s Five Forces Model to analyze the competitive environment,and then SWOT analysis method is used to identify their own advantages and disadvantages,the opportunities and threats faced at that time.Combined with the above analysis of each strategic transformation,Neusoft has chosen a plan to clarify the reasons and results of the strategic transformation in the whole development process,the background of previous entrepreneurial activities and the factors of entrepreneurial success.It is expected to play a reference role in the choice of its own future development path and the management and development of other enterprises in the same industry.