Research On Enterprise Culture Change Of Neusoft Intelligent Application Division

The enterprise culture is an important strategic resource for enterprise development,is the enterprise show the comprehensive ability to reflect Zhou ang.Corporate culture has a strategic,fundamental and decisive,the rapid development of the world economy at present,the international competition is in a competitive environment,survival of the fittest survival of the fittest,only constantly adapt to the new the environment,adapt to the new market demand,continue to inject fresh elements of enterprise culture and its essence to its dregs,this is the enterprise to enhance the "cultural soft power" is one of the important means.The global economic integration,the increasingly complex market environment,competition has become increasingly brutal,enterprises must adapt to the changing times and continuous innovation,to adapt to the environment in order to achieve and enlarge the competitive advantage.Therefore,with the development of enterprise,strategy of continuous adjustment,the change of corporate culture enterprise reform brought is bound to be this paper illustrates the connotation of cultural change.And through the study of cultural changes to the Neusoft smart applications division as the foothold,different dimensions of employees according to the analysis of corporate culture difference index survey data,training,and case of cultural change guidance,education,and fixed support to new cultural rules.The solution of the change of cultural change is proposed as follows: firstly,the name of "brand" is changed to cooperate with the cultural change of the enterprise;Secondly,organizational structure adjustment ADAPTS to the change of enterprise culture;Third,the management cadre guides the enterprise culture change;Fourth,performance management promotes corporate culture change;Finally,the atmosphere creates a cultural revolution.For enterprises to reduce the intensity of the conflict between culture and culture after the change of management center of gravity forward,wellregulated management on enterprise culture during the change of culture and promote the transformation of the ideology of organization,team building,team cohesion,increased gradually in the practice of the staff,and adhere to corporate culture after the change of values,enterprise spirit,moral norms,management objectives and development plan,create a good employer brand new image.