Study On The Optimization Of Compensation Incentives For Individual Insurance Agents Of F Insurance Shandong Branch

The past two years have been extraordinary.With the pandemic,the global economy is undergoing changes and the uncertainty of the global future has increased significantly.In the past30 years since the introduction of insurance agent system in China,the creation of life insurance value has contributed greatly.However,with the gradual fading of demographic dividend and the increasing professionalism of insurance consumers,the bottleneck has been obviously encountered.Outbreak promoted the insurance company online service and digital preservation process reform process,accelerated the pace of the traditional agent reform,the traditional agent incentive management mode has been unable to meet the needs of the insurance company,life insurance marketing mode to the stage of further reform,the agent needs more professional salary incentive management,to stabilize the insurance company marketing team and premium income.How to better motivate agents is the focus of the company’s transformation and upgrading.This thesis takes the individual insurance marketing channel agent of F Life Insurance Shandong Branch as the research object,combines the ERG theory and expectation theory,and uses the questionnaire survey method and literature research method to study the current situation of the individual compensation incentive in Shandong Branch and the root causes of the compensation incentive.Through the data analysis of the core data of the company’s agents,it is found that there are a series of problems in the current agent compensation incentive of Shandong Branch,such as insufficient long-term salary incentive,single compensation incentive means of compensation,diminishing marginal effect of business incentive scheme,and lack of team inheritance model.As a result,13 months low retention rate,low salary satisfaction,lack of longterm activists and other problems and phenomena.This thesis aims at the problems existing in the process of agent compensation incentive management in Shandong Branch,combined with the current industry situation of the company and the market changes,and puts forward the optimization plan of agent compensation incentive.Through the construction and optimization of the agent long-term salary incentive,enrich the salary incentive means to improve the incentive level,optimize the optimization design of welfare guarantee incentive,improve and optimize the salary incentive.At the same time,the guarantee measures for the optimization of agent compensation incentive are given to ensure the smooth implementation of the optimized salary incentive system.The whole optimization design,from problem discovery to problem analysis,and then to problem solving,plans to break the bottleneck and defective salary incentive system,and then better stimulate the work enthusiasm of agents,improve the salary satisfaction of marketing team and individuals,promote the business development level of agents,and enhance the competitiveness of the company.It is hoped that the research results of this thesis can provide reference for the agent compensation incentive management and optimization design of other similar insurance enterprises.