Improving the application level of financial technology and accelerating the digital transformation have become the general trend of the development of the banking industry in the era of digital economy.And with the profound changes in the macro environment of economy,society and science and technology,the banking industry are also facing great challenges in management and development.Meanwhile,as an important carrier for the implementation of commercial banks’ strategies and the main place of customer service,the strategic position and functional positioning of commercial bank outlets have also changed with the changes of market environment.In this context,the problems of human resource management in commercial banks’ outlets are more prominent,and further optimization is urgently needed to adapt to the market environment and the strategy of commercial banks,which will enable the human resources of bank outlets to play a greater role and become an important guarantee for the transformation and development of commercial banks.Therefore,this thesis takes the outlets of J Bank A Branch as the research object,and conducts a systematic study on the human resource management optimization of the outlets in the context of digital transformation.This study mainly carries on four aspects of research work: firstly,sort out the previous literature on human resource management of bank outlets,and then summarize the existing research,which provides an important realistic and theoretical basis for this study.Secondly,analyze the environment of human resource management from the macro and micro levels.And analyze the current situation of human resource management in the outlets of J Bank A Branch from personality management,position management,performance management and payment management which are parts of the 4P model of human resource management.Third,according to the results of environmental analysis and current situation analysis,find out the problems and causes of human resource management in the outlets of J Bank A Branch.Finally,based on theoretical research and case analysis,and according to the relevant theories,put forward the ideas and strategies for optimizing human resource management in the outlets.The main achievements of this thesis are as follows: based on the analysis of the current situation and environment of human resource management in the outlets of J Bank A Branch,it finds that there are still some problems of human resource management in the outlets,such as lagging adaptive reform of human resource management,deviation between the training system and the needs,restriction of position management model on employees’ career growth,unsound performance management system,imperfect compensation management mechanism and so on,moreover,analyze the reasons.According to the research and analysis results,the optimization objectives,principles and ideas of human resource management in the outlets are clarified,the optimization strategies are put forward: constructing the human resource management system adapting to the changing environment,enriching the personnel training system based on the needs of employees,perfecting the human resource allocation mechanism around the strategy position of the outlets,optimizing the performance evaluation model adapted to the digital transformation,strengthen the incentive and guarantee function and process control of payment.In addition,make recommendations of guarantee measures,such as strengthening the concept of strategic-oriented organizational culture,establishing an agile and effective internal coordination mechanism,and building a professional human resource management team. |