The Research On The Revenue Quality Of Yonghui Supermarket Based On Financial Indicators

As the chain retail industry chain matures,the competition among enterprises has become more intense.So it is accompanied by how to truly and effectively measure the quality of the company’s income,has become the focus of attention of people from all walks of life.Further compiling the enterprise income quality measurement system can not only help the company to vigorously improve the management level,but also provide effective relevant information to shareholders,creditors and other stakeholders.This article first elaborates the concept of revenue and revenue quality,and the principles for selecting measurement indicators,and then on this basis,taking Yonghui supermarket as the research object,using quantitative analysis and qualitative analysis methods,and based on the premise of financial indicators,systematically compile Comprehensive revenue quality measurement system.Therefore,based on the analysis of the six aspects of revenue quality authenticity,cash security,profitability,continuity,safety and growth,we can make a reasonable evaluation of the current revenue quality status of Yonghui Supermarket.The results of the study show that the quality of the revenue of Yonghui Supermarket urgently needs to be improved.Its main problems are four aspects:insufficient cash security,low sustainability,low security and lack of growth.Finally,based on these four issues,the cause of Yonghui Supermarket ’s revenue quality was analyzed,and targeted suggestions were given to enhance its revenue quality.