Research On The Profit Quality Of Yonghui Supermarket

The information investors rely on when investing in the capital market is mainly through the annual report of listed companies.Due to the asymmetry of information in the capital market,more and more investors focus on the quality of earnings of enterprises.Yong Hui supermarket is the first listed retail enterprise in China.In more than ten years,it expanded from 204 when it was listed to 611 now and has become one of the top five listed companies in China’s retail industry.In the context of the current slowdown of the entire retail industry,maintaining a strong momentum of development and achieving adverse growth has become the focus of more and more investors.Taking this as the background,According to the research methods and ideas of domestic and foreign scholars,this paper firstly conducts a statistical comparative analysis on the profit quality of Yong Hui supermarket from the five dimensions of authenticity,profitability,safety and stability,growth and development,and cash security.Secondly,through the comparative analysis in the industry,it is found that Yong Hui supermarket has the problems of safety and stability,insufficient cash security and high financial risk.Thirdly,it analyzes the influencing factors of profit quality of Yong Hui supermarket from the aspects of macro factors such as policy,industry competition,technical environment and micro factors such as corporate governance structure,main business competitiveness and strategic positioning.Finally from the external countermeasures and internal governance management two aspects to improve the profitability of Yong Hui supermarket quality recommendations.This paper hope through to the Yong Hui supermarket earnings quality research,probed into its financial statements real profit,can give a reference for investors to provide a certain amount of investment to further explore the existing problems in the quality of corporate earnings and provide reasonable Suggestions to improve the quality of company’s overall profit at the same time,also hopes to other retail listed companies improve the quality of corporate profits to provide some reference and reference.