Research On The Commercialization Of Virtual Digital People In A Consumer Society

With the continuous development of Internet technology,artificial intelligence technology and metaverse are gradually becoming popular,promoting the integration of technology across industries and also facilitating the penetration of technology into daily life,bringing unprecedented digital interaction experience to users.Among them,avatars are an important medium to connect reality with metaverse scenarios.With the increasing maturity of the technology and the drive of economic growth,the related market is rapidly emerging and also accelerating the process of digital intelligence transformation of enterprises,and the attitude of various big brands and enterprises towards virtual digital people has changed from the previous wait-and-see attitude to the current down-to-earth practice.By using the research method of case study and data analysis,this study analyzes the commercialization status of virtual human with a view to providing reference for the digital construction of each enterprise in the era of digital economy.The study found that: the commercial value of virtual human exists in three dimensions: product,content,and media,and has been landed through the practice of four head vendors: Sensetime,Bilibili,Baidu,and Xmov.In terms of commercial value,the products are divided into identity-based avatars and functional avatars,and identity-based avatars can help brands’ marketing activities,while functional avatars promote the upgrading of industry figures;in terms of content,the integration of virtual reality upgrades the consumer experience of content industry,and the industrial production and operation of virtual idols prove that the idol industry can realize the transformation from reality to virtual reality,while the multiform expansion of IP can provide a source for the diversification of IP;in terms of media,there is a commercial value in three dimensions: product,content and media.The industrial production and operation of virtual idols prove that the idol industry can be transformed from reality to virtualization,and the multiform expansion of IP can provide sources for diversified development of IP;in terms of media,it exists as a scene entrance and connection link in the virtual world,and becomes an experiential media and plays a role in scene socialization through technology empowerment.In practice,Sensetime has achieved industry-wide coverage by improving the underlying AI capability,which is characterized by creating a new paradigm of AI model and realizing intelligent upgrade in the field;Bilibili,as a gathering place of virtual IP,has opened the era of virtual live broadcast,whose prominent feature is to gather the secondary yuan cultural community first,so as to rely on ACG live broadcast to realize cash;Baidu leads the various service fields and creates multiple service scenarios,whose outstanding feature is to build a grassroots algorithm platform and provide multiple personalized services;Xmov helps virtual content marketing with self-research full-stack product matrix,whose advantage is the scale of virtual content and interactive operation of the whole domain.At the same time virtual people also have the development dilemma of slow technological update iteration,homogenization of product content,high cost of commercial development and digital labor alienation.The virtual human has great potential in virtual reality,not only to meet the personalized needs of consumers,but also to provide a new marketing channel and business model for enterprises,and to become a new business card for China’s cultural output,while the virtual human industry will become a new leading industry,injecting new momentum into the development of China’s economy.