Research On The Content Production Of Urban Internet Celebrity Landmarks

The emergence of social media platforms and the empowerment of media technology have gradually diversified content production,and under the growing consumer demand,urban Internet celebrity landmarks have begun to attract public attention and love on the platform,but the Xiaohongshu "filter" incident has gradually exposed the problems in the content production of urban Internet celebrity landmarks.Based on the controversy caused by this incident,this study uses the perspective of "consumer society",through participatory observation method,text analysis method,case analysis method and in-depth interview method,and takes Xiaohongshu’s urban Internet celebrity landmark content as a case analysis case,discusses the content production logic of urban Internet celebrity landmarks,analyzes the audience’s consumption of urban Internet celebrity landmark content and cognition of the "filter" controversy,and reveals the consumer social control in the production process.At the same time,it provides reference suggestions for platform adjustment,and hopes that the platform and users will jointly promote the orderly development of urban Internet celebrity landmarks,so as to form a good content ecology.Focusing on the above problems and theoretical perspectives,this paper first traces the origin of consumer society as a theoretical perspective and summarizes its core characteristics,and discusses the connotation evolution of urban landmarks "Internet celebrity" and "filter" in the era of social media.Secondly,the social and technical background of urban Internet celebrity landmarks is analyzed from a macro perspective,and then the production logic of urban Internet celebrity landmark content is discussed from the perspective of content production,and the influencing factors and specific production processes of user production are summarized according to in-depth interviews,and then the text analysis of urban Internet celebrity landmark content is carried out from the perspective of symbol production and its content production characteristics are summarized.In addition,from the perspective of symbol consumption,how the audience consumes the content of urban Internet celebrity landmarks is analyzed,and the reasons for the "filter" dispute of content in the consumption process are analyzed to understand the audience cognition.Finally,from the perspective of consumer society,this paper critically thinks about the content of urban Internet celebrity landmarks and puts forward suggestions for improvement.It is found that the influencing factors of urban Internet celebrity landmark content production mainly include users’ needs for self-presentation and emotional satisfaction,obtaining benefits,simple technical operation and low production costs,and at the same time affected by platform support and supervision,on this basis,users follow a certain content production process.The text content of urban Internet celebrity landmarks has the symbolic characteristics of fashion magazine covers,female symbols and exquisite life embodiment,the use of "other countries" labels to meet substitution,pop culture IP and real scene association.On the one hand,the audience forms visual consumption under the blessing of "filter",which not only consumes body symbols in content,but also transforms from visual viewing of space to meaningful consumption;On the other hand,audiences are also engaged in unconscious consumption under social identity,including conspicuous consumption and follow-up consumption.In addition,in the process of consumption,the controversy over the "filter" of urban Internet celebrity landmarks is mainly due to the difficulty of defining the formal scope of the "filter",and mainly relies on individual subjective judgment,and secondly,affected by the nature of the platform,the purpose of use of the "filter" is ambiguous,and it is difficult for the audience to distinguish whether the content is a sharing behavior or a commercial promotion behavior.However,the audience is not completely negative to the "filter" of the city’s Internet celebrity landmarks,first of all,the audience affirms that the "filter" has a certain positive significance for it,so it is not opposed to the use of the "filter",but hopes that the producer can modify and beautify within a reasonable range,especially when it comes to urban consumption space,it should be more cautious.In the face of the problems existing in the content of urban influencers in social media platforms,we also need to actively carry out critical reflection,content producers should adhere to the bottom line of content authenticity,platforms should strengthen supervision to maintain a good content ecology,and more importantly,the audience itself should maintain independent and rational thinking,and face up to the real needs in their hearts.