Research On The Production Of Domestic Beauty Content In Xiaohongshu Virtual Community

With the upgrading of consumption,domestic products are becoming a new consumption highlight.In the past two years,Chinese cosmetics,represented by perfect diary and colorkey,have begun to rise rapidly.With the help of the new media content sharing platform represented by xiaohongshu,the online marketing channels are laid,so that the domestic cosmetics can accurately reach more users.However,the user identity has changed and the demand is increasing In addition,with the advent of 5g era,technology empowerment has brought more possibilities for the presentation of domestic beauty content production.Therefore,timely research on the characteristics of domestic beauty content production in xiaohongshu virtual community is of great significance to explore and innovate the content production of domestic beauty,promote its communication and marketing,and help the rise of domestic brands.This paper focuses on the current situation of the rapid development of xiaohongshu virtual community and domestic beauty.Through interviews and literature survey,as well as personal use and observation,combined with relevant communication theory,this paper discusses the characteristics of domestic beauty content production in xiaohongshu virtual community Independent and closed-loop content production process ensures quality and improves efficiency.Secondly,it enables users to cooperate with multiple subjects to create high-quality domestic beauty content with diverse themes and focuses on practicality.Finally,it is presented in a dynamic and static way,which has readability and visualization,and has the trend of transition from text to video.Through the analysis,the author finally puts forward some suggestions on the problems existing in the production of domestic beauty content in xiaohongshu virtual community,including content production in accordance with user habits,creating differentiated characteristic content,comprehensively impacting video content in content form,shaping brand stories for content production,and using influence matrix for content production.Through the above analysis and suggestions,in order to provide some feasible reference and suggestions for the community e-commerce and content sharing platform in the new media era for the content production of domestic cosmetics.