Research On The Realization Mechanism Of Enterprise Business Model Innovation On Entrepreneurship Incubation Platform

With the rapid development of the Internet,the platform economy and digital economy are heating up rapidly,which fission out business opportunities in many fields.How to perceive the opportunity and find the right development direction in the ever-changing environment has become a difficult problem and challenge that many enterprise managers must face.Through the construction of effective value proposition to reduce the information asymmetry between enterprises and users,thus affecting the way of creating value,the formation of a unique business model is one of the powerful measures to deal with environmental changes.However,there is still room to study the logical starting point and process mechanism of “value proposition—business model innovation”.On this basis,this study first combs the development of relevant theories according to the research background,and finds that the full allocation of attention resources can enable enterprises to break through messy information barriers and reduce uncertainty.improve the ability of enterprises to predict and control the target market.At the same time,resource action helps to support enterprises to achieve business model innovation,help enterprises to perceive market opportunities and integrate market resources to obtain sustainable competitive advantage in the dynamic environment.This provides a good idea for our research.Secondly,this study divides the research theme into two research questions;finally,this study chooses Xiaomi Company as a typical case,mainly using the method of case study,focusing on the construction of attention allocation,resource action,value proposition and business model innovation,to explore the logical starting point and process mechanism of“value proposition—business model innovation” of entrepreneurial incubation platform enterprises.This study draws the following two conclusions.First,the logical starting point of “value proposition—business model innovation” of entrepreneurial incubation platform is the allocation of managers’ attention.Effective attention allocation of managers has an important impact on enterprises to quickly grasp the environmental “tuyere” and make scientific strategic adjustment;At the same time,from the perspective of attention allocation,the process of managers’ attention allocation has gone through four stages:“screening-attention-perception-decision making”.Second,the intermediate mechanism of“value proposition—business model innovation” of entrepreneurial incubation platform is resource action.Under the influence of environmental characteristics,enterprise managers’ attention is allocated to different directions to form an appropriate value proposition,and then carry out resource action to match the value proposition direction,which leads to business model innovation.This study enriches the research of attention-based view in the field of business model innovation,provides a new theoretical perspective for business model innovation research,and clarifies the intermediate mechanism of “value proposition—business model innovation”from the perspective of resources.It expands the applicable situation of resource action and enriches the connotation of resource action theory.In addition,this study can also provide some inspiration for entrepreneurial incubation platform enterprises to achieve business model innovation.