Value Co-creation, Business Model Innovation And Corporate Performanc

The rapid development of Internet technology has brought a lot of challenges to the development of enterprises,and it is also a major opportunity for enterprise transformation and upgrading.With the advent of the Internet era,the advantages of platform enterprises are becoming more and more prominent.They provide interactive mechanisms to serve customers.In this context,a large number of enterprises actively innovate and actively explore the platform business model.The platform business model is widely used in various industries.Some scholars mentioned that the future competition is no longer a simple competition between technologies or products,but a competition of business models.Therefore,studying the evolution process of platform business model is of great significance for enterprise innovation or transformation under the background of the Internet era.By combing the literature,this paper finds that the core logic of business model is to create value,and the emergence of value co creation theory brings consumers into the value creation system,and believes that consumers are no longer simple value consumers,but create value together with enterprises,which provides a new idea for business model innovation.Therefore,this paper is based on the logic of value creation(put forward value proposition-realize value),from the perspective of value co creation,take Xiaomi enterprise as a case to explore the internal path of the evolution of business model affecting enterprise performance in the process of Xiaomi enterprise platform.The research results show that the evolution of business model in the process of enterprise platform presents several characteristics: the value proposition of producer logic and consumer logic co evolve and form The adaptive evolution characteristics of "bilateral multilateral" and "iterative innovation";Value network develops from line interaction to face interaction;Core competence presents the evolution characteristics of "self construction-joint construction" in different stages.The innovation of business model affects the business partners,supply cooperation resources,channel management and cost model of enterprises,so as to improve customer loyalty,reduce product cost and improve enterprise performance.