Frame Theory Perspective China Communications News Study On Expressway Service Area Report

Since reforming and opening,our transportation construction has obtained great achievement.In 2019,the Central Committee of the Communist Party of China and The State Council issued the Outline for Building China into a transport powerhouse,sounding a call for coordinated efforts to build China into a transport powerhouse.By February 2023,China had 177,000 kilometers of expressways,ranking first in the world.Highways with dense network greatly enhance connectivity,change time and space,promote economic and social development,but also affect the way of life of urban residents.In the process of rapid development of expressways,the connotation and quality of the service area of expressways,as the most important functional building of expressways,are also undergoing continuous changes.A series of transformation and upgrading has been started to better serve the safe and comfortable travel of the public,promote the deep integration of transport and tourism and the high-quality development of the tourism industry,and improve the quality and public image of expressways.To respond to the people’s yearning for a better life,with "one region" to boost the construction of transportation power.As an authoritative newspaper in the domestic mainstream media and transportation industry,China Communications News undertakes important responsibilities in reporting,propagating and professionally disseminating the image connotation and important value of expressway service areas.In particular,under the trend of media convergence,China Communications News establishes a communication matrix of integrated reporting of expressway service areas by successively opening new media platforms such as Weibo and wechat public accounts.Initiated and led many valuable communication issues.As a cross-integration study of "communication + transportation",this paper is of great significance at the level of theory,discipline and practice,as well as to enhance the service function of media communication expressway and enhance the brand image of expressway.This paper takes China Communications News,Weibo and wechat public account as the research object,and takes expressway service area report as the main research content.Based on the news framework structure theory of Zang Guoren,a Chinese scholar in Taiwan,this paper adopts literature research method,content analysis method and case analysis method.Based on 526 reports about highway service areas on three media platforms,newspaper,microblog and wechat,this paper systematically interprets and analyzes the high level structure,middle level structure and low level structure.High-level content analysis,according to the report title,report topic two categories of research;Middle level content analysis,starting from the structure of news graphic,based on the characteristics of the research object,from the construction of major events,previous events and history,results and impact,attribution and evaluation of four categories of research;The low level content analysis focuses on three parts: text word frequency,report tendency and report form.Through the research,the following three questions are tried to be answered: first,what are the important features of the reports on expressway service areas in the three media platforms of China Communications News? Second,when reporting the expressway service area,what kind of reporting framework has been formed by the three media platforms of China Communications News? Third,what problems do the three media platforms of China Communications News have when reporting the expressway service area? How to optimize the solution?Through sample research and data analysis,it is found that when the three media platforms of China Communications News report the expressway service area,in the high-level frame structure,the title directly shows the object of the report and the news content.The theme of the report is focused and the types are diverse and diversified.In a mid-level framework,there is a focus on the main event.In the low level frame structure,nouns and verbs dominate,and the guide is more positive;Neutral reporting is the main,positive reporting is the auxiliary;Each platform has its own focus,exploring the characteristics of reporting forms.Through comparative study,it is found that there are some problems that need to be paid attention to when the three media platforms of China Communications News report the expressway service area: lack of innovation in reporting form;There are more official perspectives and less public ones.News content between platforms is homogeneous and readability is weakened.The reports are stereotyped and lack of reading interest.To solve these problems,this paper proposes that "more attention should be paid to the integration of new technologies,innovative reporting forms,technology-driven content quality;Pay attention to the public perspective,attach more importance to the relevance with readers,stimulate emotion and value recognition;Accurately distinguish the audience groups,enrich the report content,and realize the theme differentiation;Based on technological innovation and form innovation,change the habitual reporting methods and style of expression,continuously increase the interest and attractiveness of language " and other specific measures,so as to further highlight the depth,vividness and individuation of the report,and lead the public to be more familiar with the development trend,innovation and quality change of the expressway service area.A deep impression of the strong belief and firm actions of the state to go all out to meet the needs of the people,promote the building of a powerful transportation country,and promote the modernization of the Chinese style.