Analysis Of The Intercultural Communication Strategy Of "Foreign Internet Influencer"

In the process of world integration,cultural exchanges have flourished.In the process of cross-cultural communication,many foreigners living in China began to produce videos,texts and other main methods to spread the culture of their mother country online.In this process,through their own personal experience of Chinese culture,they tell you what kind of country China is from the view as an "outsider",and at the same time spread the culture and connotation of their own country to the vast Chinese audience.They have many fans in China and welcomed by Chinese audiences,gradually they become the "cultural brokers" of cultural development between the two countries.Among these "foreign Internet influencer","Bosi Nafeifei" is from Iran.Compared with most of her "peers" from developed countries in Europe and America,as a mother country,she is not a big economic and cultural country,and she does not occupy a large part in cultural output.Natural advantages,but it occupies a place in China’s culturally prosperous and competitive environment,laying the foundation for the spread of Iranian culture.Na Feifei’s cross-cultural communication experience is also very important for Chinese cross-cultural workers.This paper makes a reflection and research on how Nafeifei spread Iranian culture and achieved achievements.A total of 350 videos posted by "Bosi Na Feifei" since the account was established(September 16,2021)to the present(July 2022)were selected as research samples.Make analysis and research on its presentation method,video theme,production style,communication channels,ideological connotation,etc.and further put forward suggestions and directions for the work of cross-cultural communication in our country.Through research,"Bosi Na Feifei" takes Iranian culture as the main direction in the video topic selection,and the video focuses on Iran’s traditional culture,folk customs and social development.The overall tone of the video is biased towards the output of knowledge,and the oral broadcast method of real people appearing on the camera is used to show the audience the diversity of Iran in an all-round way,trying to bring everyone to understand a real Iran.In the video content,Nafeifei actively uses the "Chinese" element symbols to act as an "open sesame" for the spread of Iranian culture,shortening the psychological distance with Chinese audiences,enriching the construction of three-dimensional self-image,and building a "moat" for her own videos.In terms of cultural connotation,Na Feifei plays the role of cultural "cultural broker" to unite others,and has a rich "cultural schema" for China before contacting Chinese audiences for communication,thereby reducing the resistance of cross-cultural communication.At the same time,accurately grasp fans’ expectations,comply with the "expectation violation theory",positively cater to their own image expectations,and further increase fan stickiness.In terms of values,Nafeifei adheres to the concept of equality,friendliness,objectivity,and authenticity in cultural communication,and always maintains an open and accepting attitude towards Chinese culture.While deeply integrating with Chinese culture,she exports Iranian culture and becomes a bridge for cultural exchanges between China and Iran.Through research and analysis,this paper integrates and summarizes the reasons for Na Feifei’s success,and gives suggestions on the direction of Na Feifei in combination with the deficiencies in my country’s cross-cultural communication work.First of all,cross-cultural workers in our country need to actively innovate in the content of communication,so as to keep the traditional field and actively develop the cultural output of modern China.Make good use of Internet media in communication channels,actively cooperate with third-party camps,and expand audience communication.In the self-construction of the communicator,strengthen the comprehensive quality required for cross-cultural communication,enrich the three-dimensional personal image,and maintain an inclusive and open attitude towards other cultures.Finally,the prosperity and development of cross-cultural communication between China and foreign countries will be realized.