A Study On The Video-based Communication Based Articles In Scientific And Technical Journals

In order to promote the video communication of articles published on scientific and technological journal,this paper investigated the video publishing platform,communication characteristics and audience preferences of articles in scientific and technological journal,analyzed the video cases of excellent scientific and technological journal articles,classified the existing video case production modes of scientific and technological journal papers,screened the video evaluation indexes of scientific and technological journal articles and used the analytic hierarchy process to assign weights,constructed the video evaluation model of scientific and technological journal articles,and comprehensively evaluated the video of scientific and technological journal articles.This paper summarized the current better production mode of sci-tech journal articles video,and put forward the production paradigm and communication strategy of sci-tech journal articles video in the new media era.The census method was used to investigate the number of sci-tech journals entering the new media platform and the number of published sci-tech journal articles,and the comprehensive evaluation index of sci-tech journal papers was determined by questionnaire survey.Four levels and 17 evaluation indexes for evaluating the video of scientific and technological journals were determined.The AHP analytic hierarchy process was used to assign the levels and index weights,and a comprehensive calculation formula for the video of scientific and technological journals was constructed to comprehensively evaluate the video of each mode of scientific and technological journals.The advantages and applicability of the existing video mode of scientific and technological journals were further analyzed to promote the dissemination of scientific and technological journals.The results show that : 1)At present,a total of 31 journals have established 252 accounts in B station,Douyin,We Chat video account,Weibo and Today ’s Headline short video platform.Among them,30 journals published 530 videos of scientific journal papers on the above platform.2)The video evaluation system of scientific journal papers includes 4 levels corresponding to 17 evaluation indexes,which title soundtrack,commentary,duration,label,color,title,ending,video special effects,sound and picture matching,content attractiveness,content comprehensibility,content logic,paper reading guidance,paper innovation integrity introduction,media and media linkage.3)At present,the video communication of scientific and technological journal articles is in its infancy.There are only a few journal accounts using video to disseminate scientific and technological journal articles.The number of video releases of scientific and technological journal papers is small,the utilization rate of journals is low,the communication effect is not significant,and the overall development is in the ascendant.4)Video title,soundtrack,color,cover,commentary,and other indicators are the main factors affecting the viewing of video of scientific journal papers.5)The scores of the four video production comprehensive modes from high to low are as follows : article narration,animation,experiment sharing,and author self-narration.The article narration mode is one of the best modes for the video production mode of scientific journal articles,which has a good audience response and is most suitable for the transformation of scientific journal papers into videos.It is worthy of more use in the practice of journals.6)In terms of promoting the video dissemination of scientific and technological journal papers,it is proposed to learn from the short video cases of excellent knowledge,clarify the content advantages,improve the communication matrix,and improve the awareness of new media communication for relevant personnel.