Research On Xi Jinping’s News View Of "Focusing On Positive Propaganda"

Xi Jinping’s "positive publicity oriented" news concept can be traced back to the "praise oriented" ideological and political work concept after the Yan’an rectification movement;In May 1942,Mao Zedong proposed a call to "focus on the bright future" for literary and artistic work in the anti Japanese base areas;On November 25,1989,Comrade Li Ruihuan delivered a speech on "adhering to the principle of giving priority to positive publicity" at a news work seminar.Its theory is rooted in the Marxist view of journalism,in the excellent cultural tradition of China,and in the experience of news publicity with Chinese characteristics.The main contents of Xi Jinping’s "positive publicity oriented" news concept include: a theory of party spirit principles;The theory of supervision by public opinion;The theory of guiding public opinion;Promote innovation theory.It has a distinctive modernity,systematization,and innovation.Xi Jinping’s "positive publicity oriented" news concept is a summary of the experience of the healthy development of China’s journalism;It is an innovative inheritance of the excellent traditional Chinese culture;It is a specific guidance for news publicity work.Implementing Xi Jinping’s "positive publicity oriented" news concept requires us to unify our thinking and raise awareness;Centering on the center and serving the overall situation;Strengthen social responsibility and enhance the sense of responsibility.Implementing Xi Jinping’s "positive publicity oriented" news concept requires us to unify our thinking and raise awareness;Centering on the center and serving the overall situation;Strengthen social responsibility and enhance the sense of responsibility.The current practice of Xi Jinping’s "positive publicity oriented" news concept is facing a weakening of mainstream media influence;Ideological struggle is facing impact;Increasing difficulty in leading positive publicity value;Imperfect information regulatory governance mechanisms and other challenges.Implementing Xi Jinping’s "positive publicity oriented" news concept requires singing the main melody;Grasp the timing and efficiency;Enhancing innovation;Attach importance to public opinion supervision;Enhance media integration.