| As the eyes of news report,news title is one of the most important elements in news report.In the era of new media,the importance of news headlines becomes more important.This paper mainly takes the news labels of Inner Mongolia Daily newspaper and wechat public account as the research object,and collects all the news headlines of Inner Mongolia Daily newspaper and wechat public account from January 1,2021 to June 30,2021 to establish a small case base.Through investigation and research on real news headlines,This paper attempts to carry out a comparative analysis of the news headlines of Inner Mongolia Daily and wechat public account from the perspective of communication and linguistics.This paper mainly uses data statistics,comparative analysis,case analysis and other research methods in the process of research.Firstly,a case database of news titles is established,and the news titles of newspapers and wechat public accounts are statistically analyzed through the word frequency,content,type and other aspects of news titles.Secondly,through the case analysis method and comparative analysis method,from the number of words in the title,the use of punctuation marks,sentence types and other aspects of the news headlines of newspapers and wechat public accounts were compared and analyzed.This paper summarizes the commonness and difference of Inner Mongolia Daily news titles in two different media,and analyzes the reasons for the differences. |
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