The Study Of Traditional Culthre Report Topics In Sanlian Life Weekly(2007-2017)

In the contemporary society,globalization is accompanied by the mass media and is becoming an important factor influencing people's daily lives.Various cultural traditions,values,and the ride of the mass media have demonstrated an increasingly important influence in our daily lives,subtle and profoundly affecting our value judgments,ideas,and aesthetic interests.After China entered the 21 st century,with the continuous improvement of the overall national strength and the continuous enhancement of international influence,it was an imminent need to upgrade cultural soft power and enhance national selfconfidence."Sanlian Life Weekly" has profound cultural heritage and is a leader in comprehensive journals in China.It has explored many aspects of the spread of traditional culture over the years,forming a "collection of artifacts" and "craftsmanship" that focus on introducing traditional culture.There are also a series of quality traditional cultural dissemination models such as " Sanlian solar terms","The New Year goods I miss the most," "Silk Road," which have attracted the attention of more and more cultural communicators and researchers.The purpose of this article is to explore the decade-long tradition of weekly magazines by studying the topic selection direction,topic selection characteristics,and performance techniques of all the traditional cultural communication texts of Sanlian Life Weekly in the last ten years(2007-2017).The Chinese culture map outlined in the cultural report draws lessons from its successful experience and provides inspiration for the current mass media's traditional cultural communication.The article comprehensively uses the literature research method and the text analysis method to try to extract the characteristics of the report topic in the traditional cultural texts in Sanlian Life Weekly.On the one hand,the column structure of the weekly is the “skeleton” of the content of the weekly circulation.By sorting out the evolution of the weekly editions of the 2007-2017 column and the distribution of traditional cultural reports in various sections,we have initially ascertained the coverage of traditional culture in the weekly magazine.The status and share of the medium and the perspective of interpretation;On the other hand,the specific reporting topics and articles are filled with "blood and flesh",guided by the traditional cultural classification summarized in Mr.Zhou Hongyi's "Introduction to Cultural Communication",combined with the specific content of the Sanlian Life Weekly.The article screened out 552 related texts,subdivided the weekly cultural reports into 16 topic categories,combined journalism theoretical knowledge and cultural consciousness theory to make specific reports on the causes,status and characteristics of each category of reports.Analyze and further explore the use of expression techniques such as title features,language use features,and image use features of the disseminated texts.Summarize the communication characteristics and propagation habits of Sanlian Life Weekly in the spread of traditional culture,focusing on the weekly culture in traditional culture.The deficiencies in the field of reporting put forward relevant recommendations,and finally summed up the experience advantages of the “Sanlian Life Weekly” in the spread of traditional culture,and provided references for contemporary cultural reports in the mass media.The innovation of the thesis lies in the fact that in the previous research field of traditional culture dissemination,less attention was paid to the study of print media,especially journals,and in the study on “Sanlian Life Weekly”,there was no text on traditional culture report.the study." Sanlian Life Weekly " is a classic sample of traditional cultural communication.It inherits rigorous knowledge and integrates with the times and social life.It is a model of the combination of tradition and modernity,culture and commerce.It can be called in the spread of traditional culture."Insincere mission" has a strong reference for other types of mass media.