| At present,our country accumulates development capital from the agricultural sector,the industrialization process is accelerated,the economic and social structure presents the dual development trend of urban and rural,leading to urban and rural residents income gap widening,urban and rural social development unbalanced,etc.The low income of farmers and the backward development of rural areas have hindered the progress of the whole society and economy.In order to solve this series of problems,it is necessary to include the purchase of means of production and the establishment of corresponding service facilities into the policy of benefiting agriculture: the establishment of new agricultural infrastructure and the design of related services;To provide information and convenient facilities and supporting services for farmers,so as to improve the level of agricultural production,accumulate development capital for the agricultural sector,accelerate the process of industrialization,so as to fundamentally achieve the overall task of rural revitalization strategy.The main research contents and achievements of this paper are as follows:(1)Questionnaire survey is adopted to conduct extensive research on users and analyze the challenges and potential demands of target groups in the transition from traditional agriculture to modern smart agriculture.It is necessary to master certain communication and research skills when conducting user research on farmer groups.This research provides a reference for similar research in the future.(2)SWOT analysis is introduced in this paper,which is a comprehensive and in-depth analysis of four aspects,i.e.strengths,weaknesses,opportunities and threats of current agricultural unsupervised supermarket.Verify the feasibility and rationality of introducing unmanned agricultural supermarket service mode into rural areas.(3)Analyze the user behavior and demand of the product service system of agricultural unmanned supermarket,understand the thinking,psychology and related living habits of the target group,regard the current group as an identifiable prototype,and construct the user portrait,so as to understand the behavioral characteristics,needs and pain points of the users.Fully understand the user needs,put forward the agricultural unmanned supermarket service design scheme to meet the user needs.(4)Through the preliminary user research and analysis,combined with the service design thinking,the rural agricultural resources are comprehensively integrated,the unmanned agricultural supermarket service system framework is constructed,and the various stakeholders in the agricultural unmanned intelligent supermarket service system are identified,the service design strategy is developed,the planting environment is improved,the basic service facilities are provided,and the gaps in agricultural services are filled.(5)Based on the design strategy summarized,it is applied to the design of unmanned supermarket UI interface,unmanned supermarket interior space and unmanned supermarket interactive equipment,so as to comprehensively and systematically improve the production mode and concept of Chinese rural farmers,improve the planting environment,and make design contribution to the rural revitalization. |