Research On The Cultural Production Of Short Video Culture Of "Agriculture,Countryside,and Farmers" In The Context Of Rural Revitalization

In recent years,with the advancement of the rural revitalization strategy and the penetration of internet technology,short videos have been playing an increasingly important role in rural cultural production.The cultural production of "San Nong"(agriculture,rural areas,and farmers)short videos focuses on the themes of rural areas,agriculture,and farmers.This type of cultural production combines rural life with emerging media technologies,promoting rural economic development,facilitating the dissemination of rural culture,and enhancing the cultural literacy of farmers.However,it has also had a significant cultural impact on rural culture."San Nong" short videos emerged against the backdrop of rural revitalization and the development of short videos,specifically addressing rural issues.Rural culture is an important component of Chinese traditional culture,encompassing rich historical,cultural,and folk traditions.However,there are still some issues and challenges in the cultural construction and dissemination of "San Nong" short videos.These include superficial exploration of rural culture,shallow content that remains at the surface level,a stronger emphasis on entertainment rather than cultural significance,and other related problems.The production of high-quality short video content requires excellent content creation,talented communicators,effective distribution channels,advanced technological support,as well as government attention and platform support.This study follows the classic research paradigm in communication studies to explore and analyze the relevant issues in the cultural production of "San Nong" short videos.In the first chapter,the study clarifies and establishes the relationship between the rural revitalization strategy,short videos,and culture,thereby explaining the research perspective and focus.The second chapter describes the cultural production space,which serves as both a medium and an environment.As an important production field,the construction of space and the construction of rural culture complement each other.The third chapter analyzes the production subjects,including both farmers as producers and social organizations.The production subjects play a crucial role in the entire cultural production process and have a significant guiding effect.The fourth chapter primarily discusses the production methods,exploring the similarities and differences between individuals and organizations in their production of rural culture,based on the notion that culture is created through practice.The fifth chapter focuses on content analysis,utilizing typical case studies to analyze the characteristics of content presentation and the underlying reasons for content formation.Finally,the sixth chapter,based on this study,provides strategies to enhance value,pointing out directions for rural revitalization and the development of "San Nong" short videos.In summary,the production of rural culture through "San Nong" short videos is a cultural production method that has emerged in the context of rural revitalization.This study takes "San Nong" short videos as its theme and cultural production as its core issue.Through field investigations and online exploration,it examines rural cultural issues from the perspective of short videos,aiming to explore new models for rural revitalization in the internet era.