| The "13th Five-Year Plan",which focuses on cultural strengthening,has promoted a series of new forms of culture and entertainment,such as literature,animation,movies,games,etc.,thus promoting the development of the network pan-entertainment industry.During this period,different enterprises have established their own profit models by relying on such profitable means as network IP,network ecology and new forms of entertainment.As the first typical case in China in which a hobby site formed by Internet users was successfully transformed into a commercial entertainment video site,this study helps to explore and study the profit model of such new enterprises as video sites,in order to improve the long-term unprofitable status of the industry while maintaining its competitive advantage in the market.This article mainly uses literature analysis,case analysis,and comparative analysis methods to analyze the current profit model of the new video website platform Bilibili,and what features can support this profit model? What is the value management capability behind this profit model? Firstly,based on domestic and foreign research results and relevant theories,this article studies the relationship between value management and profit models.Secondly,it introduces the development process and business status of Bilibili.Through a comparative analysis with common profit models in the video website industry,it reveals the unique profit model of Bilibili,and analyzes how the value management behind Bilibili’s profit model differs from other video websites in driving its profit operation and management.The core part of this article is:This article takes value discovery as the starting point,focusing on the company’s strategy,and exploring the supporting effects of the company’s business and financial strategies on the company’s profit model.Deeply identify the driving factors of value creation,analyze whether the driving factors of profit model match with value creation,and finally focus on the performance evaluation of value management strategies.Through the four dimensions of the balanced scorecard,further analyze the driving factors of its internal business measures from the outside to the inside,and introduce a characteristic indicator of video websites,namely,the value contribution ability of unit users,for financial dimension analysis.Finally,based on the previous analysis and comprehensive evaluation of the advantages and disadvantages of the current profit model,corresponding optimization suggestions are proposed. |
