Research On Influencing Factors Of Radio Drama Playback Volume On Mobile Audio Platform

Under the background of mobile Internet,the potential of "ear economy" has been continuously explored,and the new digital publication-"network radio drama" has become an important part of the development of blue ocean economy.As a dramatic art that uses sound to shape auditory images,radio drama has once become an important part of people’s spiritual life,bringing audiences the immersive enjoyment of sound drama situations.With the enrichment and development of media forms and the improvement of digital information technology,more elements are injected into traditional radio dramas,which promote the continuous development and change of radio dramas on mobile audio platforms.Compared with traditional radio dramas,radio dramas on mobile audio platforms have many advantages,such as breaking through traditional broadcasting restrictions,expanding the range of themes,timely and effective audience interaction,low production cost,and differentiation of audience groups.Traditional non-profit radio plays broadcast on a regular basis are gradually changing to commercial profitable radio plays that can be listened at any time and anywhere.The payment model is constantly being developed and explored.This paper takes radio drama on mobile audio platform as the research object and discusses the influencing factors of its playback volume.This paper is divided into five chapters.The first chapter is the definition and interpretation of the relevant concepts of "mobile audio platform" and "radio drama".Chapter two analyzes the classification and characteristics of radio plays on mobile audio platforms.The third chapter explores mobile audio platform users’ listening needs for radio drama works,subject preferences and relevant audience characteristics through questionnaires and interviews,and combines data and interviews to analyze the factors affecting the number of radio drama works played.The fourth chapter analyzes the problems of radio drama on mobile audio platform based on the factors influencing the playback volume.The fifth chapter,aiming at the problems existing in the fourth chapter,puts forward relevant suggestions from four aspects: script,dubbing,post-production and platform.In the process of determining the influencing factors of play volume through questionnaire survey and in-depth interview,the role of influencing factors in the works with poor play volume is found by combining the survey and interview content,the resulting poor play volume and problems at all levels are deeply explored,and targeted suggestions are put forward,which not only provides reliable basis for the producer to further improve its own work.More conducive to the mobile audio platform radio drama works to expand the spread of the scope,and to improve the broadcast of radio drama works and work quality to find a general way.Mobile audio platform radio drama is bound to continue to develop under the impetus of technology.Only by taking appropriate measures to firmly grasp the characteristics of different media,content direction,and market demand and other elements on the basis of reasonable analysis and investigation can the development of mobile audio platform radio drama be slightly enhanced.