"No Garbage In The Whole Prefecture":Research On Integration And Dissemination Of A Local Environmental Policy

"No garbage in the whole Prefecture" is an environmental policy implemented in Gannan Tibetan Autonomous Prefecture,Gansu Province.Gannan municipal government through comprehensive sanitation improvement in the prefecture,the local ecological environment and people’s living conditions have been greatly improved.From the perspective of policy communication,using the semi-structured interview method,in-depth field research in Hezuo City,to explore the cooperative communication logic of the government,media and the public during the implementation of the policy of "no garbage in the whole prefecture ".It is found that Gannan Prefecture Government,township governments and villager autonomous organizations transfer policy information through the bureaucracy,and adopt various guidance strategies to mobilize public participation by formulating standards for policy implementation.Gannan media creates a "climate of opinion" by conveying the voice of the government,setting issues independently and engendering policy significance,and guiding the communication between the public and the government.In the process of implementing the policy of "no garbage in the whole prefecture ",Gannan people’s specific participation behaviors and emotional attitudes have changed significantly,from passive participation to active participation,integrating the concept of environmental protection into daily life.Since then,Gannan’s "garbage free in all areas" policy has truly realized the "chorus" of the government,the media and the public.Based on this,this paper clarifies the roles and interactive behaviors of the government,the media and the public in the "all-trash-free" policy communication: The government is the organizer and leader of policy communication,and decides the mode and behavior of public policy communication;The media is the megaphone and connector of policy communication,which connects the government and the public through the transmission of policy information to the public.The public is the participant and innovator of policy communication.The main goal of policy communication is to make the public receive policies and take actions.However,in the process of communication,attention should be paid to the innovative feedback of the public so as to make the decision-making more reasonable and operational.The research holds that the process of policy communication directly affects the efficiency of policy implementation,and the effect of policy communication depends on the synergistic interaction of the government,the media and the public.In an organic policy communication system,the three parties not only interact with each other,but also exert influence on other parties.Through the three parties’ synergistic interaction and integrated communication,the smooth implementation of specific policies is constantly promoted.