| Since the birth and popularization of the Internet,new media and mobile devices,the emerging Internet culture has continued to develop and flourish.As an important part of online culture,Internet hot words have a very wide influence in the dissemination of social media information.At the same time,as a new branch of development in the Chinese cultural system,Internet hot words have greatly affected the atmosphere of online public opinion,the ideological consciousness of netizens and the discussion of related social issues.With the advent of the Internet and social media era,gender issues as a major social issue have attracted widespread attention from netizens,but with the rapid development of Chinese society,the deep-rooted traditional gender concepts have long been no longer applicable to contemporary society.Forced by the need to adjust gender concepts,as well as concerns and complaints about the social situation of people of different genders,in the impetuous and superficial atmosphere of social media public opinion,gender-related Internet hot words came into being and spread rapidly to facilitate circle communication,convenient communication,and identity.However,the radical and sharp characteristics of online discourse,as well as awakened cyberfeminists and overly traditional male rights supporters,hinder the construction of healthy gender relations to a certain extent,making gender-related Internet buzzwords as an online language have a certain tendency to gender bias,and dissolve the public’s pursuit of gender equality goals.In order to explore the gender bias factors contained therein,this paper takes the theory of contradictory gender bias as the research framework,and starts from the three dimensions of benign gender bias and hostile gender bias against women,and offensive gender bias against men,to accurately identify whether gender-related Internet buzzwords contain gender bias tendencies.On this basis,taking Faircraft’s discourse analysis theory as the framework,from the three levels of text analysis,discourse practice analysis and social practice analysis,the discourse characteristics of gender-related Internet hot words and the motivation of gender bias embodied in them are deeply analyzed.Finally,under the premise of taking result-oriented as the main goal,this paper reflects on the social impact of the online hot words and the gender bias embodied,so as to explore the correction strategies of the gender bias contained in the gender-related online hot words,and explore the reasonable,feasible,comprehensive and rigorous correction strategies according to different dimensions from the three levels of the country,media and netizens.In summary,this paper will study the representation of gender bias in gender-related Internet hot words,the discourse production of gender bias in gender-related Internet hot words,the causes of gender bias in gender-related Internet hot words and the reflection of gender bias in gender-related Internet hot words,and explore the gender bias contained in gender-related Internet hot words with the three-step logic of phenomenon-cause-reflection and strategy,and propose effective methods to reduce or resolve gender bias.Build the ideal gender relationship of gender equality and guide the resolution of gender contradictions and problems in real society. |
