Research On Communication Of Network Talk Shows From The Perspective Of Dialogue Theory

The development of technology forces the great change of the spectrum of communication rights and the upgrading and transformation of the media industry.On the one hand,the traditional TV talk shows with solidified program seek new and change,intending to break through the barriers of media thinking and actively adjust to adapt to the new development logic;On the other hand,the network "players" in the new media era,with years of Internet experience,dig out outstanding traditional media personnel,actively layout industrial space,and accelerate the expansion of cultural industry chain.Based on this,starting from Bakhtin’s dialogue theory,this paper explores the discourse communication strategies of network interview programs in the current "noisy" Internet communication field."Talk to her" is a network interview program created by the well-known host Chen Xiaonan and his team.The program gathers ordinary people’s life in various ways and holds the attitude of equal dialogue.It has achieved good results and has a certain typicality.A total of 32 programs in four seasons of this program are selected as research samples,taking dialogue subject,dialogue channel and dialogue content in Bakhtin’s dialogue theory as the research framework,and using comparative research method,case study method and content analysis method to deeply analyze network interview programs.Firstly,through comparative research method,the development and evolution of network talk shows in the new media era compared with traditional media are sorted out and summarized,so as to comprehensively and profoundly understand the characteristics and nature of network talk shows.It is found that network talk shows have developed in three aspects,namely,the transformation of the rights of the disseminator,the diversification of the communication content and the enrichment of the communication channels.Secondly,in the dialogue theory,the dialogue subject,the dialogue channel and the dialogue content and the new development of network talk shows have the opportunity of theoretical attention.The program of Talk to her is explored according to the subject of dialogue,and the interactive relationship between the host and the guest,the author and the audience is analyzed.It is found that the program presents obvious characteristics of multi-subject dialogue intersubjectivity.By exploring the program according to dialogue channels,it is found that emerging media technologies bring new public spheres and network communities,and further promote the formation of the same dialogue path.It is also found that after opening the dialogue path,there are two forces of "centrifugal" and "centripetal",which can not only gather public opinion but also amplify the difference of opinions.Explore the program according to the dialogue content,use quantitative and qualitative analysis methods,summarize the characteristics of the program subject and theme setting,and then analyze the social value generated by the program and the way to achieve the value purport based on the specific content.Finally,based on the specific analysis of individual cases and from the perspective of dialogue theory,this paper summarizes the deficiencies and development strategies of current network talk shows.In a word,the current network talk shows generally exist the problem of lack of dialogue thinking,which is embodied in the following aspects: emphasizing self-monologue,strengthening ineffective dialogue and obvious tendency of technicalism.Based on the above research,relevant development strategies are finally proposed from three aspects:dialogue text,dialogue thinking and dialogue platform.