Researh On The Tourism Image Communication Of Tusi City In Tangya

With the continuous improvement of the living standard of the national economy,people’s demand for tourism has gradually increased,and the tourism market competition has become increasingly fierce.The tourism market has also experienced a stage from resource-driven to market-driven to image-driven.Tourism image has become the core competitiveness and soul of tourism destinations,and plays a vital role in the tourism behavior of target audiences.Culture and communication are endogenous and interactive.Tourism image is an important factor restricting the development of ethnic cultural industry.How to form a good tourism image and spread it out has become a key link in promoting the development of ethnic cultural industry.As a world cultural heritage and national key cultural relic protection unit,Tusi Town of Tangya has profound historical,cultural and historical research value,and it has certain theoretical and practical significance to carry out research on its tourism image dissemination.This paper takes Tangya Tusi City as the research object,based on the perspective of communication and tourism,analyzes the current industrial situation of Tangya Tusi City,including the general situation,tourism resources,market positioning and tourism image positioning,and then analyzes the communication elements in the process of its tourism image communication,namely,the main body,media,content and audience.Then,by using the methods of questionnaire survey,in-depth interview and network content analysis,the perception of the target audience and communication subject of Tangya Tusi City is studied,and the deficiencies of Tangya Tusi City in tourism image communication are summarized.Finally,on the basis of mastering the transmission of tourism image of Tusi City in Tangya,and drawing on other successful communication experiences,the author puts forward a unified communication subject policy to speed up infrastructure construction;Multi-agent cooperation to create a regional cooperation circle;Optimize the way of transmission and launch online and offline simultaneously;Pay attention to the quality of communication content and carry out all-round marketing;Establish information feedback mechanism to meet audience needs;Build the tourism image identification system(TDIS),deepen the communication effect and other optimization paths.It is expected to provide relevant reference and suggestions for the tourism image dissemination of Tangya Tusi City and other similar ethnic cultural industries.