A Framework Study Of Animal News In Yunnan Daily

This article selects animal news reports from Yunnan Daily in the past two decades.A total of 170 articles,starting from the framework theory,using the content analysis method,text reading method,case analysis and quantitative analysis method as the research method,from the news report topics,the annual number of news reports,animal media images and animal species and other aspects of sample summarization,and according to Zang Guoren’s framework analysis method,the animal news reports of Yunnan Daily are divided into high-level framework,medium-level framework and low-level framework,and explore the enlightenment of the animal news framework of Yunnan Daily.After research,it was found that the high-level framework of animal news reporting in Yunnan Daily has a wide range of topics and different focuses,paying attention to the ecological value of animals and taking into account the social value of animals.In the medium-level framework,the number of "history" and "main events" of the news structure is prominent,and the lag of animal news has a certain impact on the integrity of the news structure;Low-level framework,news headlines are mostly real topics,the use of false topics is cautious,the headline content pays attention to the effective transmission of news information and has strong regional colors,the news content makes good use of data,accurately reflects the development of events,the text frequency is "protection" as the main keynote word,and the frequency of animal words is high.Through the analysis of the animal news framework of Yunnan Daily,this article puts forward the following enlightenments: First,grasp the location advantage and plan exclusive news.Take advantage of ecological geography and animal resources to show the uniqueness of animal news in content;Second,break through the limitations of space and achieve emotional resonance.Break down cultural and spatial barriers and let animals become a bridge to promote Yunnan.Third,reshape the reporting mode and plate live animal news.Continuous reports and series of reports increase the sustained influence of animal news,and soft news reports play the relaxed and entertaining style of animal news.