Research On Fusion Transformation In The Traditional Journal Of LIFE WEEK

To enter the new stage of media convergence,it is necessary for traditional magazines to respond to national strategies,adapt to realistic needs,and complete self-evolution and integration transformation.This paper takes the traditional journal triplicate LIFE WEEK as the research object,uses case analysis,comparative analysis and participatory observation to explain the self-remedy fusion transformation strategy and the functional characteristics of evolutionary communication of triplicate LIFE WEEK from the perspective of media evolution theory,and tries to explore the effective laws of traditional magazine fusion transformation.The first chapter describes the development process,external transition environment and internal transition form of traditional magazines,and focuses on the development and evolution of LIFE WEEK over the past 20 years.The second chapter uses the theory of remedial media to carve out the present situation of the integration and transformation of LIFE WEEK,and analyzes its compensatory embodiment of traditional publishing from four aspects: content,channel,platform and industry.The third chapter summarizes the characteristics of the transformation operation from three aspects: personal,social and cultural,through the in-depth analysis of the product Zhong Du,and taking "toy,mirror and art" as the evolutionary path.The fourth chapter points out the problems and puts forward the optimal countermeasures from the three dimensions of humanized service,personified operation and human extension,in order to provide effective suggestions for the transformation and development of the same kind of traditional magazines in the new stage of media integration.At present,with the continuous innovation of technology and the rapid change of media form,the development of LIFE WEEK embodies the humanistic direction of traditional magazine transformation and development,and still has some reference significance and reusable experience for the transformation of traditional paper media.