Analysis On The Development Strategy Of Bilibili

The development of Internet technology and the change of users’ habit of watching video and video programs have promoted the development of Internet video enterprises,and the competition within the industry is further intensified under the capital.In order to obtain or maintain competitive advantage,Internet video enterprises need to make a design that keeps pace with the times at the level of enterprise development strategy.This paper selects the B station of Internet video enterprise as the object,deeply excavates and analyzes the internal and external environment in the development strategy design and implementation,and puts forward the strategic design scheme.This paper takes literature analysis,case analysis,comparative analysis as the main research methods,and discusses the development strategy design of station B based on the theory of strategic management and strategic analysis tools.Through the research,the following conclusions are drawn: first,the strategic orientation of station B is: Based on the service of entertainment and learning needs of users,and the guarantee of technology and product innovation,Improve product system and service mode,further improve the audience scale of website with strategic investment,and make high-quality Internet video products accepted by more users.During the process of serving users,station B will become the leader of video websites recognized by youth groups,and create a high-profile brand image of Internet enterprises.Second,in the development strategy selection,station B should optimize so strategy growth development strategy,so as to improve the market share and revenue scale of station B,and finally create reasonable benefits for the stakeholders of station B and realize the development vision of station B.The advantages of adopting S0 strategy in the process of development of station B are as follows: the implementation of S0 strategy can make full use of the internal advantages of the enterprise,and the implementation of S0 strategy can help the B station maximize the use of external opportunities to achieve "doing the best" and "taking advantage of the wind",So strategy has certain inclusiveness to help enterprises realize diversified development and strengthen their own disadvantages and external threats to cope with the ability.Third,the implementation strategies of station B development strategy include R & D strategy,marketing strategy,brand strategy and financial strategy,and the implementation of B station development strategy includes organization management guarantee,human resource guarantee,corporate culture guarantee and risk control guarantee.Finally,this paper summarizes and reviews the research of the whole paper.