Research On The Construction Of Farmers’ Image In Lianyungang City In The New Media Era

China has the widest and largest rural population,and rural issues have always been an inseparable social issue in social development.The development of rural social economy is an important guarantee for China’s socialist modernization,and the spiritual outlook of rural residents is an important indicator for the assessment and evaluation of rural revitalization.Especially for farmers in the new era of rural areas,they have witnessed tremendous changes in China’s rural areas at various stages,actively seeking economic roles consistent with social transformation and development.At the same time,the continuous transformation of the media era will inevitably have a significant impact on rural society and farmers,displaying a new image of farmers in the new socialist era.In the media age,the media not only provided rich information resources for rural farmers,but also profoundly changed the ideology of traditional farmers in production and life.At the same time,it also provided a broad platform for farmers to express their long-suppressed images.The development of various new media forms also showed the process of farmers’ self-image.This paper mainly uses the methods of questionnaire,literature study and case analysis to study the transformation of the image spirit of rural farmers in Lianyungang from the inside out from the perspective of the new media environment created by the continuous upgrading and development of media technology,and finds that the spiritual image of rural farmers in Lianyungang conforms to the positive value of the times and has a positive impact on personal image shaping,rural collective economic development and rural appearance improvement.At the same time,it points out the uncontrollable negative corrosion and wrong extension of media technology on farmers,so as to put forward some suggestions to build farmers’ media image which is more in line with the image of residents in socialist modern countries and the goal of rural revitalization and development,so as to enhance the social status of rural farmers,promote social fairness and justice,give full play to farmers’ leading role in rural revitalization,and provide theoretical support for rural economic development and rural civilization construction.In the media age,the media not only provided rich information resources for rural farmers,but also profoundly changed the ideology of traditional farmers in production and life.At the same times it also provided a broad platform for farmers to express their long-suppressed images.The development of various new media forms also showed the process of farmers’self-image.This paper mainly uses the methods of questionnaire,literature study and case analysis to study the transformation of the image spirit of rural farmers in Lianyungang from the inside out from the perspective of the new media environment created by the continuous upgrading and development of media technology,and finds that the spiritual image of rural farmers in Lianyungang conforms to the positive value of the times and has a positive impact on personal image shaping,rural collective economic development and rural appearance improvement.At the same time,it points out the uncontrollable negative corrosion and wrong extension of media technology on farmers,so as to put forward some suggestions to build farmers’ media image which is more in line with the image of residents in socialist modern countries and the goal of rural revitalization and development,so as to enhance the social status of rural farmers,promote social fairness and justice,give full play to farmers’ leading role in rural revitalization,and provide theoretical support for rural economic development and rural civilization construction.