Research On Influencing Factors Of Reversal News From The Perspective Of Information Ecology Theory

The rapid development of the Internet has given birth to new forms of communication and broken the original pattern of communication.The strong development of new media makes the era of traditional media mastering the right to speak gradually decline.In the process of breaking the old pattern and reshaping the new pattern,some new communication phenomena often appear,and reverse news is one of them.As a new type of "public space",the Internet enables netizens to express their views and transmit information more freely and independently.Virtual cyberspace has become a place for people to release their emotions in real life,and its connection with real life is getting closer and closer.Therefore,the emergence of reverse news,which is dominated by social news,is not only easy to cause an uproar in cyberspace,but also extends its influence to real life and has an immeasurable impact on people’s real life.An in-depth analysis of its causes will help uncover the true face of reverse news and quickly find out effective strategies to deal with its negative effects.In the choice of methods,this paper chooses text analysis and qualitative comparative analysis.It not only analyzes specific cases,but also closely combines quantitative research with qualitative research to conduct in-depth research on reverse news from multiple dimensions.First of all,after analyzing the typical reversal news cases from 2017 to 2022,the characteristics of typical cases are visually combed and presented in the form of charts.Pull out the cocoon and find out the characteristics and types of reversal news embodied in these typical cases.Then combine the study of reverse news with the theory of information ecology.From the perspective of information ecology theory,this paper constructs a model that affects the high-intensity reversal of reversal news,constructs a clear framework of reversal news,and makes qualitative and other in-depth analysis from this perspective later,taking the analysis results as a reference for the final reversal news coping strategies.In the last chapter,according to the previous research,specific coping strategies are put forward.The appearance and evolution of reverse news has become an unavoidable phenomenon in the new media era,and the social problems it brings are vivid manifestations of social contradictions.The study of reverse news can not only understand the characteristics of new phenomena in the new media era,but also deeply understand the changes in cyberspace;At the same time,it can also play a role in relieving grievances to the society,resolve social contradictions,and let the society develop harmoniously and steadily.