Evaluation Of Cultural Media Enterprise Value Based On Ohlson Model

Contradictory people’s growing material and cultural needs of the social productive forces and backward between the culture media companies decided as an emerging industry, it must be rapid development in the future. Culture as an important productivity, rapid development has grown up, has a more prominent position and role in the national economy. With the prosperity and development of market economy, culture and media industry has increasingly become the top priority of people’s lives. Its intrinsic value will increasingly be investors, business managers and government valued, making assessment of the value of cultural media companies has become an inevitable trend. Thus, the search for theories and methods for assessing the intrinsic value of culture media companies, for the development of modern society and economy has an indispensable role.Ohlson model(Olson model) is a stock share price model widely used in foreign countries, which is the business valuation and accounting information in the annual report of the enterprise combined enterprise value greatly enhanced the reliability and objectivity of the assessment. In addition, according to the idea of residual income Ohlson model, managers should pay attention to the extraordinary corporate earnings created, namely the ability to residual income. Therefore, this article will Logistic Model used to predict the expected future earnings, the accounting data were fitted with the Logistic Model greatly avoid subjective forecasting errors arising.In this paper, theoretical research and case study method of combining the Ohlsonmodel is applied to assess the value of cultural media companies, and according totheir own characteristics of the model is improved. This article will Ohlson valuationmodel is applied to Huayi Brothers Enterprises, the findings indicated that the assessment of the closing price of the stock has a high similarity, by comparative evaluation with the closing price of the outstanding shares of stock, it can be seen on the company’s value Ohlson model have a more strong predictive power. From theassessed value and the actual flow of the stock market value, we believe that the company’s value Ohlson model has a strong predictive ability.