Research On The Profit Model Of Douyu Webcast Platform

As of December 2020,the number of users covered by online webcast in China reached 617 million,an increase of 57.03 million compared to March2020.The entry barriers to online webcast are gradually decreasing and the audience size is large,while behind the blowout online webcast platform is the huge difference in the operation status of various online webcast platforms.Due to the late rise of online webcast,there are still many areas that can be supplemented and expanded in academic research on the profit model of online webcast platforms.This article focuses on the profit model of Douyu webcast platform and summarizes and extracts relevant viewpoints on the profit model of online webcast from relevant research results at home and abroad.Elaborated on the concept of online webcast,the definition of profit models,the five major components,and other related theories.Through the introduction of Douyu webcast cases,this article analyzes the constituent elements of its profit model and points out that its existing profit models mainly include reward sharing,advertising,game intermodal transportation,member appreciation,and competition guessing.Then compare it with Huya webcast platform in terms of revenue and cost expenses,and use relevant financial indicators to study the financial effects of Douyu’s existing profit model.Summarize the current problems in the profit model of Douyu: a single revenue structure;High operating costs and high profit pressure;The phenomenon of platform homogenization is severe;Webcast chaos is not uncommon.From the perspective of feasibility,the optimization measures proposed for the profit model of Douyu webcast platform include innovating the monetization model and developing diversified profits;Reduce costs and stren gthen platform cooperation;Optimize platform content;Establish a sound regulatory system.This article analyzes and evaluates the profit model of Douyu webcast platform,identifies its existing problems and optimizes them,in order to provide reference for other online webcast platforms.