Research On The Formation Mechanism And Breaking Strategy Of User Information Cocoon Effect Of Xiaohongshu AP

People’s lifestyles and means of entertainment are undergoing radical changes in the context of mobile Internet.Internet users in this era of information explosion are often in a high pressure life,so they will generally choose their preferred information to browse,so as to obtain a certain degree of psychological security,this selective information contact will make users form a cognitive closed loop,and then gradually fall into the information cocoon effect.As a virtual social platform,in the background of information environment and algorithm recommendation technology becoming more mature,users can gradually choose information independently from their own needs,but due to personal information literacy and thinking limitations,it is difficult for users to break the bondage of information cocoon effect,and the information cocoon effect will become more and more obvious.Therefore,the formation of information cocoon effect is not only the result of information environment and media platform algorithm,but also the result of users’personal feelings and values.According to the relevant information of CNN platform list in the Big Data Institute and Quest Mobile data,the brand index of Xiaohongshu APP in the top ten social media platforms in China reached 87 in 2022^[1],and the number of daily active users exceeded 45 million,with a year-on-year growth of more than 70%^[2].Based on this,this paper takes the Xiaohongshu APP,which is currently developing rapidly,as the research object,and tries to use a combination of qualitative and quantitative research methods to explore the formation mechanism and cocoon breaking strategy of the information cocoon effect of Xiaohongshu APP users.Firstly,this paper uses the information ecosystem theory to construct a preliminary relationship model to illustrate the use of Xiaohongshu APP according to the relationship between different variables.It is found that under the information ecosystem theory,users,as the main part,play a key role in the formation of the information cocoon effect.Secondly,based on the literature research results,we designed questionnaires and collected relevant data to empirically analyze the negative effects generated by users’information cocoon to verify the hypotheses and explain the relationships.Again,SPSS and AMOS software are selected for data analysis and fitting test in this paper to quantitatively verify the formation mechanism model of user information cocoon effect of Xiaohongshu APP.The study points out that users are the main part of the whole information ecosystem,and the information cocoon effect is mainly generated through users’information behavior,non-questioning thinking,self-perception limitation,and media herding mentality.Finally,based on the above four key factors,this paper puts forward countermeasures and suggestions for the"cocoon breaking"strategy of the information cocoon effect.