A Study On The Development Of The Idea Of "Running A Newspaper By The Masses " By "Youth Review" Of New Media

At present,the basic pattern of international public opinion field is still strong in the west and weak in the east.The western developed countries dominate the international public opinion.Therefore,the ability of setting the international communication agenda for Chinese media is relatively insufficient,which leads to the great ideological risk.Under such circumstances,both the national mainstream media and social commercial media have the responsibility to tell China’s story and convey China’s voice well,so as to mobilize the whole people to actively participate in the "people’s war" of news dissemination and strive for the initiative in the field of international public opinion.In fact,with the development of network technology and the improvement of public media literacy,the public’s enthusiasm to participate in public affairs has been enhanced.More and more people actively participate in public expression on hot issues at home and abroad in various forms(text,video,audio,etc.),and mass comments outside the mainstream media have developed rapidly."Youth farce evaluation" is a special phenomenon in the comments-a lot of young people on the Internet media consciously focus on international politics,according to the random hotspot at home and abroad of agenda,according to the time of the changes in refining topics,expression language humor,sharp,based on China’s stance,with overall situation consciousness,the thorough analysis of current affairs,through individual and group constantly active voice,It has aroused more people to have a clear understanding of the international situation,exerted a wide range of influence,and made a relatively prominent contribution to safeguarding national ideological security and the interests of the nation and state.Therefore,The Times have put forward to us how to recognize,guide,encourage and maintain this youth awakening and the power of actively drumming and calling for the country and the people.This paper takes "Youth Smart Assessment" of Guobserver as the specific research object,and uses literature research,case study and text analysis to explain that mainstream media have also entered the era of market-oriented development.For the practice of "Youth Smart assessment",We should be from the production of commercial media in contents,and the mainstream media of newspaper "the masses" thought to share,bear,the development and practice of exploration attempt,but also the new media news comment on the newspaper "the masses",the practice of traditional media era development and development point of view to understand somewhat,and should be given attention and guidance.This paper is mainly divided into five chapters.The first chapter mainly expounds the development of the phenomenon of "youth critical evaluation",and analyzes the development and characteristics of the column by taking the commentary column of Guanchan Network as an example.The second chapter,starting from the various characteristics of the phenomenon,looks back to its historical origin,namely the thought and practice of "running newspapers by the masses",focuses on the spreading course of the thought of "running newspapers by the masses",and summarizes the new changes in the practice form of "running newspapers by the masses" since the reform and opening up.The third chapter mainly analyzes the innovative thinking of "mass newspaper running" since the market-oriented reform of the media.Based on the media industry going to the market,the increase of communication channels,and the improvement of the enthusiasm of the masses to participate in society,and driven by the continuous enrichment of the connotation of "mass" and "mass newspaper running",It establishes an organic connection between the "mass newspaper running" of the traditional mainstream media and the new commercial media participating in the "newspaper running" activities in various themes and forms.The fourth chapter takes the commentary column of Guanchang as an example to illustrate the integrity and innovation of the practice of "youth Rui commentary" on the thought of "running newspapers by the masses" from four aspects: mass subjectivity,public opinion orientation,commentary content and commentary form.The fifth chapter summarizes the significance of "youth Rui commentary" to develop the thought of "mass running newspapers",and aims at "youth Rui commentary".