Research On Capital Market Game And Financial News Communication Strategy

Ericsson,a telecoms giant,saw its share price tumble after it was revealed that it had paid "travel fees" to terrorists.Activision Blizzard’s share price was rocked by a sexual abuse scandal;Iqiyi was exposed to financial fraud,performance losses.At the same time,Hongxing Erke,Michelle Ice City,White elephant and other enterprises have been reported because of the courage to take up corporate social responsibility,forming a positive public opinion,so that the performance of new highs.In the capital markets,there are many cases of turning a company around through a wide range of news coverage.Under the circumstance that news and public opinion can control the development of enterprises,the phenomenon of capital game and enterprise competition by means of news communication also appears.Worthy of academic research.As early as the birth of The Venetian tabloid in the 16 th century,the news media has assumed the important responsibility of reporting business quotations,shipping dates and other information.With the gradual development of mass media,there are also news media specializing in professional financial and economic reports.Capital markets are particularly competitive compared with other markets.In this fierce competition,information is the key to all economic activities.Therefore,business information is an important reference factor for investors to make investment decisions,and the dissemination and report of financial media is the main channel for investors to obtain information.Market participants also use media means to achieve their respective game effects.In 2020,Luckin coffee exposed its financial fraud,causing a stir.Behind the ferment of this incident,Muddy Waters is inseparable from the publicity operation of issuing advisory reports.The listing of Chinese concept stocks in the United States has set off a great upsurge in domestic enterprises,but the road of overseas listing is not smooth sailing.Muddy Waters is a consulting company specializing in the trading of stock in the air.Before this,New Oriental and Huishan Dairy were also affected by the report issued by Muddy Waters,which greatly impacted their performance and caused great disturbance in the capital market.This paper will summarize previous research results,use interdisciplinary knowledge such as behavioral finance and communication,and analyze the impact of financial news communication on the capital market through case analysis combined with luckin financial fraud case.How does the capital market use financial news communication to achieve the purpose of game? Through in-depth analysis of the application of media means in the capital market game,the paper explores the survival rules of financial media in the capital market.