Research On Product Development Strategy Of Online Tour Leader APP Under The Background Of Free Practice

With the rapid development of mobile Internet and the popularity of smart phones,many online travel platform APP products have been launched one after another.After more than ten years of development,tourism mobile APPlications have become the preferred booking platform for tourists.In addition,as the National Tourism Administration has reformed the practice of tour guides,tour guides can also practice flexibly without accepting the APPointment of travel agencies.Therefore,there are some "Online Tour Guide" APPs in the tourism market.The launch of these APP products not only solves the problem of tour guide employment,but also provides tourists with more personalized service choices,and activates the vitality of the tourism market to a certain extent.However,after years of development,the online tour guide platform has not been widely recognized by the market and tourists,and is still in a tepid state,which has become a major problem perplexing the industry.Therefore,under the background of free practice of tour guides,this paper will study the online tour guide APP from the perspectives of tour guides and tourists.The purpose is to design online tour guide platform products suitable for tourists and tour guides,and also put forward optimization strategies for the development of online tour guide APP.This paper will first investigate the online tour guide APP market,find out several APP products of the same type,analyze their competitive products,analyze the functions of representative online tour guide APP products in the market,and find out their problems.Secondly,through the investigation of users,this paper will collect users’ satisfaction with the use of online tour guide APP and the functional requirements of some online tour guide APP,and then use Kano model to conduct hierarchical analysis of users’ needs,find out the APPropriate online tour guide APP functions and build a user demand functional model.Finally,according to the functional model,this paper puts forward a new full set of design scheme of online tour guide APP,and puts forward the optimization strategy suitable for the development direction of online tour guide APP on the basis of the design scheme.Through the study,it is found that the free practice online tour guide APP is an Internet product that meets the market development and user needs.The existing online tour guide APP products have problems in many aspects.Using the demand-oriented research method to develop mobile APPlications is a good strategy to solve such problems Through the above research process,this paper aims to find out some problems restricting the development of online tour guide APP,find out the APPropriate design scheme of free practice online tour guide APP,and put forward optimization strategies to promote the healthy development of online tour guide free practice.