A Study On The Language Expression Of Host Of Live Tourism Programs From The Perspective Of Recepetion Aesthetics

With the development of Internet technology and the popularization of live broadcasting technology,more and more live broadcasting programs are active in the public view.Since the outbreak of COVID-19,it has take serious strike to the culture and travel industries.The combination of tourism program and live broadcast technology has become self-salvation mode for the tourism industry to break through the cold winter industry,and it is also a new program form that cater to the needs of users’ aesthetic acceptance in the future.Because there are generally no subtitles in live tourism programs to help users understand the program content,users mainly rely on hearing to get information,and vision only plays an auxiliary role in information reception,which makes the program anchor who transmits information through language play a more and more important role in live tourism programs.In the past,the research on the tourism live broadcast program focused on the communication strategy and the impact on users,rarely analyzed the anchor in the core position,only made a rough analysis of its role in the program,and the research on the language expression of the anchor of the tourism live broadcast program is still in a relatively weak stage.In the era of new media,what are the characteristics of the language expression of the tourism live broadcast program anchor,how to satisfy the higher requirements of users for the specialization of the language expression of the tourism live broadcast program anchor,or how to put to use the challenges existing in the language expression of the live broadcast program are the main problems to be solved in the development process of the anchor of the tourism live broadcast program.This paper is using the literature combing and case analysis methods to analyzes the relationship between reception aesthetics and anchor language expression.From the perspective of tourism live broadcast program users’ aesthetic psychology,the paper also analyzes the artistic presentation of tourism live broadcast program anchor language expression with support of the three core theories of Reception Aesthetics "Horizon of expectation","calling structure" and "potential readers",and approves the advisability of anchor in the process of language expression.At the same time,it points out the problems of the unbalanced setting of "Horizon of expectation" and the construction of "summoning structure",the insufficient ability of language improvisation and the over commercialization of expression content in the current process of tourism live broadcast anchor language expression.On this basis,it uses the relevant theory of reception aesthetics to reflect on the above problems.The language expression promotion strategy of the anchor of tourism live broadcast program can be considered from the following aspects: first,improve the balance between "expectation vision" and "call structure" by clarifying the role orientation and user structure characteristics of the anchor of tourism live broadcast program;Second,through the in-depth study of users’ "Horizon of expectation" and ensuring the standardization of language expression,we can improve the improvisation ability of anchor language;Third,expand the group size of "potential users" by deeply excavating the connotation of tourism products,in this way to drive the growth of tourism economy,and to maximize the dissemination effect of language information of the tourism live broadcast program anchors.From the point of users’ aesthetic psychology,this paper analyzes the rationality of the language expression of the tourism live broadcast program anchor,points out the deficiencies and gives the promotion strategies.Through the optimization suggestions on the language expression of the tourism live broadcast program anchor,it is expected to provide theoretical support for the language expression research of the tourism live broadcast program anchor of in the future and provide reference for the language creation of the tourism live broadcast program anchor.