Research On The Mechanism Of Data Empowerment Driving The Improvement Of Mass Customization Capabilities In Manufacturin

The rapid development of the new generation of information technology provides a solid technical foundation for the successful implementation of mass customization in manufacturing enterprises.Mass customization can not only bring economic benefits to enterprises,but also provide customized products and corresponding services to users with the cost and efficiency close to large-scale production.As the core production factor of data,it shows a powerful enabling function,releases the value potential far exceeding that of traditional production factors,plays an important role in product design and production process,and becomes an important pillar of enterprise manufacturing mode transformation.Therefore,using data empowerment to drive the improvement of mass customization capability has become a common choice of many manufacturing enterprises.Based on the combing of existing research results such as data empowerment,mass customization capabilities,product modular design and production process improvement,the author constructed a theoretical model of data empowerment affecting mass customization capabilities,and examined product modular design and Production process improvement has the mediating effect of data empowerment to promote mass customization capabilities.Using SPSS23.0 and AMOS23.0 analysis software to analyze the 261 sample data obtained from the survey,use multiple hierarchical regression and Bootstrap to test the main effect of data empowerment,and test the mediation effect of product modular design and production process improvement,and Test the heterogeneity of industry,scale,and years of establishment.The empirical results show that:(1)Data empowerment has a significant positive impact on the improvement of enterprises’ mass customization capabilities.(2)Product modular design has a partial intermediary role in the process of data empowerment to improve mass customization capabilities.(3)Production process improvement has a partial mediating effect in the process of data empowerment’s influence on mass customization capabilities.(4)In different industries,textile manufacturing enterprises have a more significant positive role in promoting data empowerment than machinery manufacturing enterprises,and product modular design and production process improvement also play a partial intermediary effect.(5)In different scales,the positive promotion of data empowerment of larger enterprises is more significant than that of smaller enterprises,and the modular design of products and the improvement of production processes also play a partial intermediary effect.(6)Among enterprises with different years of establishment,the positive promotion effect of data empowerment is more significant for enterprises with longer establishment years than those with shorter establishment years.Based on the further analysis of the above results,the author proposes to use emerging technologies to reshape product design and production processes to achieve mass customization.These research results provide theoretical reference and reference for the transformation and upgrading of my country’s manufacturing model.