The Communication Characteristics Of Government Tik Tok In Tik Tok Lianmai Live Broadcasting

In the exploration of government affairs communication in Tik Tok,the " anti-fraud police officer Lao Chen" government affairs Tik Tok tried to broadcast anti-fraud knowledge live with the network anchor,which achieved good communication effect and quickly expanded its influence in a short time.This kind of government affairs communication mode of continuous broadcast of wheat has also caused various party and government organizations to follow suit,and its communication characteristics have certain research value.Based on this,this research takes " anti-fraud police officer Lao Chen" government affairs Tik Tok as the research object,with the support of interactive ritual chain theory and two-level communication theory,analyzes and discusses the communication characteristics of this kind of government affairs communication mode,and summarizes the enlightening significance of government affairs communication between government officials and network anchors in Tik Tok,in order to provide valuable reference for the development of government affairs communication in Tik Tok.Based on the order of " communication characteristics-communication effect and influence-Enlightening significance",supported by secondary communication theory,interactive ritual chain theory,parodic theory and other relevant theories,this paper studies the communication characteristics of Government Tiktok in Lianymai Live from four parts.The first part mainly studies and analyzes the current situation of Douyin live broadcasting and the current situation of government Douyin communication based on relevant literature,and summarizes the three theoretical concepts and development status of this paper.The second part mainly studies the communication characteristics of " Anti-fraud police Officer Lao Chen" in Lianmai Live broadcast,which is the main part of this paper.It mainly studies and analyzes the characteristics of its live broadcast room,shaping the right to speak in the field of new media and constructing interactive ritual chain.The third part discusses the effect and influence of "Anti-fraud Police Officer Lao Chen" during the live broadcast of Douyin from the aspects of establishing interactive relations between the sender and the recipient and enhancing their identity.The last part is based on the communication characteristics and effects of this account in Lianymai live,and draws the enlightenment significance for the communication of government Tiktok.