Research On "2021 CCTV Lanternfestival Gala"

In recent years,more and more art parties appear on the TV screen,and the audience pays more and more attention to it.The gala has the three characteristics of the times,sociality and humanism,which has established its unique advantages with the diversity of program content,stage means and audience levels.Since the "CCTV Spring Festival Gala" ignited the upsurge of the festival TV gala,there have been "CCTV Mid-Autumn Festival Gala","CCTV Yuanxiao Party","Mid-Autumn Festival Night","Hunan Satellite TV New year singing","Kuaishou 1001 Night" and various local satellite TV Yuanxiao parties and Mid-Autumn Festival parties led by "phenomenal" excellent TV galas.These mainstream literary parties,which are based on traditional festivals and integrate unique narrative means and innovative forms,face the hearts of the audience with their unique festival and vulgar culture and their social influence.it arouses the audience’s spiritual consciousness and the inspiration to the traditional culture.This paper takes the 2021 Central Radio and Television Lantern Festival Gala as the research object,but does not study everything.Instead,it makes a specific research on the narrative expression,audio-visual design,host design and marketing acceptance of "2021 CCTV Lantern Festival Gala",and summarizes the new direction through the aspects of macro theme and micro details,which can provide new ways and new angles for the development and innovation of Chinese TV gala.We can also figure out how to better show Chinese traditional festivals in the form of TV parties and carry forward our excellent traditional culture.In the introduction of the first chapter,the article summarizes the research status of festivals and art galas.The second chapter analyzes the narrative elements of "2021CCTV Lantern Festival Gala" on the basis of narratology and planning theory.it includes three-dimensional narrative themes and diverse narrative techniques.The third chapter explores the audio-visual design of "2021CCTV Lantern Festival Party" on the basis of film and television theory,including the visual effects that highlight the artistic charm and the auditory perception that sets off the atmosphere of the party.In the aspect of hosting design,the fourth chapter summarizes the language requirements,aesthetic characteristics and role orientation of the host according to the theories of linguistics and imagery.The fifth chapter in the aspect of marketing acceptance,according to the marketing strategy and audience perspective to explore,summed up the multi-dimensional marketing strategy to show the value of the party and step-by-step communication design to achieve audience acceptance.With its grand design idea of stage and television,"2021 CCTV Lantern Festival Party" leads the audience to appreciate the traditional culture and artistic value behind the literary programs,thus causing the broad audience to resonate with the excellent traditional cultural connotation and artistic aesthetic appreciation.With reference to the narrative expression,audio-visual design,hosting design and marketing acceptance of the 2021 CCTV Lantern Gala,the sixth chapter discusses the creative conception and plate design of the individual party planning case "Youth of the Times".It shows the construction idea of the TV performance party with the youth group as the main body and the culture of the times as the narrative theme.The creative idea of planning a youth TV performance party with modern narrative style,scientific and technological audio-visual expression and artistic form.