Research On The Emotion Communication Mechanism Of Hot Events In Short Video Platform

The popularity of short video platforms in the new media environment provides a new field for the spread of emotions.In the process of the spread of hot events,emotions,as a crucial factor,can directly affect the spread effect,so this thesis chooses short video as the research carrier of emotion communication.At present,there is an obvious emotional turn in the study of public opinion,and the research on the communication mechanism of emotional factors has become a hot spot.However,most of the current research focuses on more destructive negative emotions and lacks constructive attention to positive emotions.This thesis will increase the research on positive emotions.Taking the Douyin platform as an example,this thesis explores the communication mechanism of public sentiment by selecting the case videos of hot events,it mainly includes how to arouse emotional resonance through narrative frame,how to promote emotional diffusion through interactive mechanism,and how to create emotional experience through ritual.At the level of research methodology selection,a combination of Content analysis and case analysis is used.And the SIPS consumer behavior model,the concept of communication ceremony as the theoretical basis for this study to find a reasonable theoretical support.The main part of the study is to make an empirical analysis of the video samples with the help of content analysis.The main findings are as follows: first,the video content of hot events has obvious characteristics of emotional expression,and "fact and emotion" is preferred to "fact" and "emotion".Second,"fact and emotion" is preferred to "positive emotion",the negative emotion expression occupies a higher proportion,and the emotion expression intensity of the video title is obviously stronger than that of the video content;There is no direct correlation among title emotion,content emotion and comment emotion,and the influence of title on communication effectiveness is not as obvious as content.By carefully analyzing the video samples of hot events,we can further summarize their propagation characteristics and diffusion mechanism,and find out the positive effects and problems in the process of emotion propagation,based on this,an appropriate problem-solving framework is proposed.