| Based on the change of communication mode in the Internet era,the number of netizen is increasing.In order to enhance their influence in the fierce competition environment,local media transform and upgrade by creating new media clients to adapt to the development trend of The Times.At the same time,local media began to try to go out and spread nationwide.In order to deeply study the development strategy and status quo of national communication of local media,this thesis takes the poster news as an example for research,and selects the news reports of poster news as research samples for content analysis.Combined with the theory of hierarchical influencing factors and observation of interview content,this thesis analyzes the influencing factors of local media in the process of national news production from media environment,organization level and individual workers.It summarizes the development path of local media and puts forward targeted opinions and suggestions on the strategy of national layout.The results indicate that the poster news as a provincial news media,have a certain resource and strength positioning the nation,but in to the obvious gap between ideal and reality,affected by many factors,such as long distance coverage of the fuzzy system policy,the media environment of fierce competition,media organization pattern homogeneity,and news reports of practitioners of professional degree is not high.Therefore,local media should carefully consider their own positioning,and find the right breakthrough to create differentiated competitive advantages when they have the conditions for nationwide communication.Finally,the author puts forward suggestions for national communication strategies: for example,combining UGC innovative reporting mode to build a photographer system;Optimize the production mechanism of team cooperation,closely cooperate with front reporters and rear editors;Practitioners can improve the professional degree of reporting in different places. |
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