An Empirical Study On The Effect Of Interactive Data Journalism

With the era of big data and the development of information technology,interactive data journalism has become an important type of news.Although many existing studies mention this type of news,they rarely study it as an independent object,and rarely involve its communication effects and audience research.This study starts from the "cognition-attitude" of communication effects,measures cognition according to the two dimensions of recognition effect and recall effect,measures attitude according to the four dimensions of persuasion effect,emotion,news trust,and news liking.Control experiments which Interaction is the only variable of are conducted on interactive data journalism and non-interactive data journalism.Experiments have found that there are significant differences between interactive data journalism and non-interactive data journalism in terms of recall effect,news trust,and news liking.Among them,in the two dimensions of news trust and news liking,interactive data journalism is superior to non-interactive data journalism;in terms of recall effect,non-interactive data journalism is superior to interactive data journalism.The two types of data journalism do not have significant differences in other dimensions,and perform similarly.This study believes that the experimental results show the advantages of interactive data journalism in trust and favorability,which is conducive to its more in-depth content mining,and the shortcomings show that the interactive technology should further serve the content to solve the core problem and reduce the burden of formalism,in order to optimize the dissemination of interactive data journalism.