Design And Practice Of The Internet Financial Marketing Platform

With the human society in all aspects of the "Internet",the rapid development of Internet finance,the formation of the Internet economy one of the mainstream financial model.In the "Internet+" era,the development of traditional banks is facing challenges,the transition is imperative.Based on the characteristics of the banking industry and the characteristics of the traditional banking industry,this paper draws lessons from the design experience and lessons of the marketing platform,and provides the theoretical basis for the traditional banking financial marketing management.This paper analyzes the design structure of the Internet financial marketing platform from the perspective of marketing promotion,and determines the realization mode of the system platform for the system architecture goal.On this basis,the function,performance and safety of the Internet financial marketing platform are tested.Will enrich the theoretical design system of the Internet financial platform,the development of Internet financial marketing has a certain reference value.The main research contents include:(1)The Internet financial marketing platform for the system needs analysis.The system requirements are divided into three parts:business needs,risk assessment needs and performance requirements.Based on the study of how the existing mainstream Internet financial marketing platform carries out the risk assessment and avoidance,the performance requirements of the system are analyzed and set up.(2)To complete the Internet financial marketing platform for the planning and design.Based on the analysis of system requirements,the SpringMVC framework is used to complete the planning and design of the system module and the J2EE financial marketing platform based on J2EE is constructed and the standardized design document is formed.(3)To achieve the use of Internet financial marketing platform to determine the specific function of each module system to complete the implementation of the interface map and implementation code,and Ganzhou Bank as an example to test the use.