Henan Postal Savings Bank Personal Financial WeChat Platform Development And Application

In recent years,with the development and popularization of intelligent mobile internet terminal equipment 4G communication technology has been rapid development.A subversive social software "WeChat" is a step of mobile phone and PAD user's life,by people of all ages love.With the updated version of the WeChat,We Chat also from the chat only the application has gradually become the media information,game entertainment,life service,large integrated e-commerce platform for development.The popularity of WeChat to subvert the ordinary people's way of life,and to promote the development of the Internet plays a positive role.In the mobile Internet era,WeChat how to use effective services for enterprises development.Customers become the Internet and financial institutions,the new research topic of e-commerce practitioners.This subject is based on PSBC Henan branch personal financial WeChat marketing platform,how to use the WeChat Internet platform of the postal savings bank of Henan,to carry out network marketing activities,provide better financial experience for Henan postal savings bank customers.This paper firstly introduces the background and significance of the research,as well as the structure arrangement.Secondly and analyzes the present situation of network marketing,mobile Internet,mobile Internet from the characteristics of network marketing,network marketing status and several aspects of WeChat brings to a network of financial institutions such as the impact of marketing are expounded,and introduces the basic function of We Chat public platform and advanced features.Third,is introduced in this paper.The analysis of personal financial needs of the postal savings bank of Henan WeChat platform,system outline design and detailed design of the system,to realize the function of,construction goal,system design,architecture,network and security design were described in detail,and shows the core module of the system part of the code.The fourth,this paper in the actual operating environment of Henan postal savings bank personal financial micro channel number of public functions were tested in detail,from the custom menu,page display,function realization aspects to verify the functionality of the system.Finally,the article on the problems encountered in the process of system development and harvest of experience are summarized,and looks forward to the next phase of the work.The design and implementation of Henan postal savings bank personal financial micro platform.Construction of the platform,the realization of the unified management on micro platform.Integration of the existing banking system function,realize the query and exchange of customer integration,preferential merchant information push,near the outlets and Hui merchants inquiries and other functions.In addition,with the help of micro channel public platform to achieve the to my bank credit card,financial management,electronic banking and other business publicity about.The core idea of this paper is to establish suitable for Henan postal savings bank personal financial,credit card,electronic bank business business to carry out marketing activities,expand external service function of micro channel public platform.