| With the advent of the era of big data and the rise of mobile devices,university libraries have gradually moved closer to the mobile terminal,launching university library official accounts to assist physical libraries with better services.The official account of university libraries can provide all kinds of information and provide a series of services.It is also an online service platform for physical libraries.The official account of the university library has also been effective by organizing a variety of online and offline activities to create a campus reading atmosphere.However,the official accounts of university libraries also show deficiencies such as a small number of users and a low degree of participation.Once the official accounts lack user participation,they will lose their meaning.User participation is affected by user needs,system quality,and user perception.Therefore,this article provides opinions and suggestions on how to attract users better and improve user participation by studying the user participation of university libraries and the factors that affect participation.The research object of this paper is users who are concerned about the official account of university libraries.The research is based on the review of relevant domestic and foreign literature and the use and satisfaction theory,information system success model,and technology acceptance model.Combined with the characteristics of university library official accounts,the factors that affect user participation are divided into three modules:user needs,system quality,and user’s internal perception.User needs include information needs,entertainment needs and social needs.System quality includes service quality and information quality.User internal perception includes perception of ease of use and satisfaction of expectations.To meet the needs and expectations,a theoretical model that influences the participation of users in the official account of university libraries is proposed.This paper first analyzes and investigates the operating status of the public account of Nanjing double first class University Library,and then uses the questionnaire method and SPSS24.0 to collect and analyze the data,finally obtain the following research results:(1)social needs,entertainment needs,perception ease of use,service quality,information quality and expected satisfaction significantly affect user participation,and information needs has no significant impact on participation;(2)The influence degree of each variable on the user’s participation behavior is social needs,entertainment needs,information quality,perception ease of use,satisfaction of expectations and service quality;(3)Demographic variables have no significant impact on user participation,and the length of time users follow the official account also has no significant impact on participation.In response to the conclusions of the research,this article provides some suggestions for improving user participation in the official account of university libraries:(1)Publish all-round and multiple types of characteristic information push;2)Strengthen the construction of the background system;(3)Improve the functions to meet the actual expectations of users;(4)Combine online and offline activities. |
