| In the post-epidemic period,the global COVID-19 epidemic continues to develop and change,and epidemic prevention has become a normalized demand.Although the domestic tourism industry has ushered in "retaliatory" development in the short term,tourists generally have higher requirements for travel safety due to the epidemic,and the exposure rate of tourism public opinion events has not decreased.The rapid outbreak of tourism public opinion events,wide dissemination,and large scope of influence can often quickly enter people’s attention,and also have a profound negative impact on the relevant scenic spots and the cities where they are located.How to increase the importance of cultural and tourism departments and tourism enterprises on public opinion risk assessment,how to pre-assess the risks brought by tourism public opinion events,and how to build a whole-process tourism public opinion risk assessment index system to become a preventive measure for cultural and tourism departments and tourism enterprises And the problems that need to be solved urgently to deal with the risk of tourism public opinion.Based on these starting points,combined with risk management theory,risk society theory,etc.,this paper identifies and sorts out tourism public opinion risks,and discusses the principles and methods of constructing tourism public opinion risk assessment index system.The index system includes 4 first-level indicators,13 second-level indicators and 45third-level indicators,and uses the fuzzy set value method to calculate its weight,and adopts the cloud center of gravity evaluation method to evaluate and determine the risk level of tourism public opinion,so as to obtain the tourism public opinion risk level.Public opinion risk assessment results,and put forward prevention and control measures for tourism public opinion risk.Verified by examples,the constructed system and the proposed method can effectively identify the risk status and level of tourism public opinion to a certain extent.It provides new methods and ideas for tourism public opinion risk assessment and early warning,which can help cultural tourism departments and tourism enterprises to take scientific and effective preventive and countermeasures in a timely manner to reduce the occurrence and expansion of tourism public opinion risks. |
