Research On The Symbol Construction Of Chinese Mainland Online Talk Shows

With the rapid development of Internet technology,the influence of online media is increasing day by day.Online Talk Shows in Chinese mainland rely on systematic and standardized symbol construction,realize the meaning of information transmission and value guidance of symbols in the media society,endow the cultural industry with the characteristics and vitality of symbolic value consumption.Symbol Construction,Audience Consumption Psychology and the integrated development of media society lay the theoretical foundation of the thesis.Through the analysis of domestic and foreign literatu re related to symbolic construction,combined with scholars’ definitions of symbolic meaning consumption in the media age,the article clarifies the concept of symbolic construction of online talk shows in Chinese mainland and the main direction of the research,that are the social reality of symbolic construction,the closed-loop interactive subjects of symbolic construction,the diverse representation types of symbolic construction.This is how the symbolic construction of online talk shows in Chinese mainland came about: the producer of symbolic information coding,the disseminator of symbolic value orientation,and the audience of symbolic meaning interpretation are the actors in the construction of program symbols.Through the dual construction of media form symbols and textual content symbols,realize the social functions generated in meeting the demands of social roles,expressing minority ideological attitudes and promoting the growth of media economy,form positive effects of audiovisual enjoyment,cultural belonging and consumption revenue generation.The symbolic construction of online talk shows in Chinese mainland rely on the collaborative interaction of subjects,division of social roles,classification of element types,and effective integration of media social value orientation.In the face of a rational and standardized media social order,the program format is trapped in the ideological trend of minority,and there are still problems and contradictions of information deviation and lack of value caused by symbol decoding.The optimization and transformation of the social and popular nature of symbolic construction requires the full respect and active guidance of mainstream culture and the economic market.Within a reasonable range of spiritual and interest demands,minority ideas and public values can reach a basic consensus.Only in this way can the symbolic construction of online talk shows play an active role and continue to conduct beneficial explorations under the social emotion and consumer recognition.